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A Matter of Trust


CareSafely expands on the generational breakdown in trust by prospective target clients and influencers. Do you trust senior care to keep you safe?


Overall Results 60 50 40 59% 41% Trust Do Not Trust 31.8


30 20


10 0


Silent Generation (age 75+) Client Base


Decision-Makers


Source: CareSafely; Qualtrics: Commissioned by ValuePenguin; sample base of 1,109, Americans proportioned to represent the overall population.


Boomers (56-75)


Future Clients Adult Children Decision-Makers


Generation X (40-55)


Future Clients Adult Children Decision-Markers


Do Not Trust


Millennials (25-40)


Loved Ones Social Media Actives


Gen Z


(under 25) Loved Ones Social Media Actives


49.5 43.9 42.3 38.2 Results by Generation


CareSafely's look at U.S. Bureau of Labor Statistics injury rates indicate safety is an issue for workers as well—the national average injury rate is 3.1.


Worker Safety in Different Settings Non-Fatal Injury/Illness Rate per 100 Full-Time Equivalent Workers


State Government,


Nursing and Residential Care Facilities Local Government,


Nursing and Residential Care Facilities CCRCs and Assisted Living Communities


Skilled Nursing Facilities Other Residential Care Facilities


Residential Developmental, Mental Health, and Substance Abuse


All Industries,


Including Private, State, and Local Government Home Health Care Services


0 2 2.7 4 6 8 10 12


Source: CareSafely; U.S. Bureau of Labor Statistics. BLS gathers data on assisted living and CCRCs, but not on independent living and memory care per se. Non-Fatal Injury/Illness Rate per 100 Full-Time Workers


MARCH/APRIL 2021 ARGENTUM.ORG 17 3.1 5.4 6.6 6.2 6.1 7.3 11.9


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