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Throughout the year, students complete projects to link classroom learning with the business world.


BUSINESS MANAGEMENT HONORS (11, 12)


This course, which includes foundation of business management, business operations and management techniques, economics of distribution, human relations, business ethics and law, forms of business ownership and business finance, provides a business background for students planning to major in business at the college level, or for students planning a business career. Content is delivered through units that focus on the fields of sports and entertainment, hospitality and tourism, retail and fashion, and e-commerce. Management of the school store and activities in DECA (an association of marketing students) are used to develop business and leadership skills. To receive honors credit, students must participate in DECA’s co-curricular competitions or complete a DECA competition project. Students enrolled in a full-year business course may participate in DECA.


1 CREDIT ENTREPRENEURSHIP HONORS (12) 1 CREDIT


Blended learning class - 4 days in-class/ 1 day online learning Designed for seniors with a desire to explore the American dream of owning a business, this course provides an overview of what is required to open a business. Curriculum includes developing a business plan, learning about the Lean Startup Method, obtaining technical assistance, planning a market strategy, locating and financing the business, dealing with legal issues and government regulations, as well as total management of the business. Students will have an opportunity to compete in local business plan competitions. Students enrolled in a full-year business course may participate in DECA.


INTERNATIONAL BUSINESS (9, 10, 11, 12)


Neutrally Weighted .5 CREDIT/SEMESTER COURSE


Virtual course offering - this course is offered virtually and as a traditional in-person experience.


Through project-based research and case studies, students explore the expanding global economy. Topics include trade, labor and capital mobility, multi-national corporations, currency and exchange rates, developed and developing countries, and the evolving world economy.


INTERNSHIP (12) Neutrally Weighted


1 OR 2 CREDITS


The Business/Marketing Internship Program is a career-focused experience during which students become directly involved in the workplace. This experience provides an opportunity for a student to apply the skills obtained in school to real work situations and to learn additional skills. An internship will also help students to define career goals. Students will be released for 1 or 2 periods as appropriate.


Prerequisite: At least one Business/Marketing credit.


INTRODUCTION TO BUSINESS & MARKETING (9, 10)


Neutrally Weighted 1 CREDIT


Students achieve a basic understanding of business, marketing, finance, economics, and careers. They learn their role as a business professional, consumer and citizen in the free enterprise system, and explore a broad scope of business related careers. The curriculum is designed to develop attitudes and basic skills that lead to successful employment. Individual


West Chester Area School District


exploration, as well as group projects, are used to define career options, develop employment skills, learn how to find employment, manage business and marketing projects, and understand finances. Operations of the school store and activities in DECA (an association of marketing students) are used to develop leadership abilities.


MARKETING HONORS (10, 11, 12)


This course is designed to develop an understanding of marketing processes and the specific skills in selling, advertising, display, business record keeping, merchandising and human relations. Included are basic economics, marketing processes, consumer motivation, techniques of selling, business systems, customer services, business communication, interpersonal relationships and sales promotion. Operation of the school store and activities in the DECA (an association of marketing students) chapter are used to develop leadership abilities. To receive honors credit, students must participate in DECA’s co-curricular competitions or complete a DECA competition project. Students enrolled in a full- year business course may participate in DECA.


1 CREDIT


COMPUTER APPLICATIONS FOR COLLEGE AND THE WORKPLACE (10, 11, 12)


Neutrally Weighted .5 CREDIT


This course will enhance student’s skills in Google Apps and Microsoft Office word processing, spreadsheet, presentation and design productivity software allowing for professional level skill development. Other computer and web-based technology and concepts will be explored including safety, data storage, file sharing, and free web based programs. Students will be positioned with highly desirable workplace skills while obtaining a level of mastery to produce professional products.


PERSONAL FINANCE (9,10, 11, 12)


Neutrally Weighted .5 CREDIT/SEMESTER COURSE


Virtual course offering -this course is offered virtually and as a traditional in-person experience. Given today’s economic climate, students, now more than ever, should consider carefully their future in terms of career choice, education and financial stability. Curriculum is driven by Federal and State initiatives to develop necessary financial awareness in today’s economic markets. Individual career portfolios based on interest inventories and aptitude tests, career exploration, resume building, and post secondary planning are developed. This portfolio is essential to defining and directing students’ individual career objectives. Economic analysis of our monetary system and financial literacy concepts including goals and decision making, income, money management, spending and credit, savings and investing, budgeting and purchasing goods and services, and retirement planning are provided. Students may intern with the Keystone Federal Credit Union branch located in the school.


SPORTS & ENTERTAINMENT MARKETING (9, 10, 11, 12)


Neutrally Weighted .5 CREDIT/SEMESTER COURSE


Through project-based research and case studies, students explore the multi-billion dollar sports and entertainment industries. Topics include economics, marketing, brands, image, product development, pricing, branding, licensing, research, promotion, and careers.


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