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ASM DESTINATIONS ROUTES UPDATES


World-leading aviation consultancy ASM provides expert insight into some of the most interesting routes launched in recent weeks WORDS: NIGEL MAYES


N


igel Mayes is the senior vice-president


of Airport Strategy & Marketing (ASM). ASM has supported


airports, airlines, tourism authorities and governments in the development of new routes since 1993. ASM was the first route development consultancy in the world, and it has maintained a leading position in the aviation industry. Clients rely on ASM to help them expand their air service networks. ASM offers expert consultancy services, data and analytics and route development training courses. Clients work with ASM to guide and support themselves through every step of the route development process: identifying potential new services, preparing business cases and presentations, negotiating with airlines and ensuring new routes are sustainable.


Mexico City International Airport (MEX) – Cali Alfonso Bonilla Aragón International Airport (CLO)


Nigel Mayes is SVP at ASM


Insight The El Al route to Las Vegas is interesting, as there are a number of cities with greater demand, but it could be due to an aircraft being available for one rotation during the week. The frequency is only once per week, so crews will probably rotate through San Francisco or Los Angeles (LA). The Las Vegas flight will serve the Israeli population of 8.7 million visiting the city. It will also provide an option for people visiting the west coast of the US and wanting to arrive in San Francisco or LA and depart from Vegas or vice versa. The Las Vegas market is not usually high yield, but it will make El Al a little more competitive when serving the US West Coast. Furthermore, the Israel to US sector is a 2.6 million passenger market, plus 1.6 million travel indirect, hence we will see more US


services from El Al as more 787s come into the fleet. Regarding which ones, the next largest markets without non-stop service are Chicago, Washington, Atlanta, Dallas and Houston.


Ben Gurion Airport (TLV) – McCarran


International Airport (LAS)


Data Carrier: El Al


Aircraft: Boeing 787-9 Frequency: Weekly


Start date: June 14, 2019 Distance: 11,825km


Source: Sabre Market Intelligence


O&D traffic demand (year to June 30, 2018): 38,084 Annual growth: 0.87% Average one-way fare (year to June 30, 2018): $998.03


Insight Mexico’s flag carrier Aeroméxico is adding its third destination in Colombia – and its fourth route – with a four-weekly service to Cali. The airline already operates services


to Bogotá and Medellín, which opened in 2010 and 2015 respectively. The new route will start on May 16, 2019, on


a Boeing 737-700 aircraft with capacity for 124 passengers. My colleagues at ASM worked to secure the new route. Cali, located south-west of Bogotá in the department of


Valle del Cauca, is currently unserved from Mexico. However, O&D traffic between the city and Mexico in the 12 months to June 30, 2018, was 94,464 – a rise of 6.7% on the previous year. A total of 42% of passengers connected via Bogotá and 32% via Panama City. The new route to Cali was announced at the same time as


Aeroméxico confirmed it will begin Mexico City-Guayaquil on May 1. Guayaquil is the airline’s second destination in Ecuador in addition to the country’s capital, Quito. “Aeroméxico is incrementally introducing new


routesonline.com ROUTES NEWS 2019 ISSUE 2 81


routes to better serve the South American market,” María Fernanda Reséndiz, senior manager of corporate strategy and network planning at Aeroméxico told Routes. “The fact that we are opening Cali and Guayaquil at the same time shows how invested we are in developing the market.”


 Data Carrier: Aeroméxico


Aircraft: Boeing 737-800 Frequency: Four-weekly Start date: May 16, 2019 Distance: 3,030km


O&D traffic demand (year to June 30, 2018): 44,860 Annual growth: 16.4% Average one-way fare (year to June 30, 2018): $247.51


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