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oneworld AIRLINES


oneworld members: 13: American Airlines,


British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LATAM, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, SriLankan Airlines


While future membership may remain up in the air, oneworld used its 20th anniversary to launch new technology bringing member airlines closer together. Cathay Pacific and Qatar Airways are the initial


embrace new technology


adopters of technology that will initially allow customers to use either airline’s app or website to check in and receive boarding passes on both airlines. Other oneworld airlines are expected to sign up to the scheme in the next 18 months, while the platform will also have further functions, including flight information and baggage status, introduced this year. The alliance is also planning to develop the


technology so customers can pay for additional baggage and other extras for connecting flights, although a date has not been set for its introduction. The changes will save more than eight million passengers a year who make connections between different oneworld members from having to check in for multi-sector journeys involving a connection with another oneworld member airline at the initial airport of departure. Oneworld CEO Rob Gurney says: “The role of global alliances, like oneworld, is to connect the networks of airlines, making it easier and more rewarding for customers to travel to many more places beyond the reach of any single carrier. “Our new digital platform brings our promise of seamless connectivity to life in the digital era – delivering multi-airline, multi-sector journeys the way they should be in this millennial day and age. “Three-quarters of oneworld’s frequent flyers use at least one airline app. Half of them have at least three airline apps on their mobile devices – but there is a strong preference for using just one single app to cover a journey involving a transfer between different airlines.”


Oneworld members


member] is not a tenable position for a global airline alliance. Particularly when you consider the forecasts that point to Africa being among the regions where air travel demand is expected to grow fastest in the coming decades.”


Constant evolution Meanwhile, Fiji Airways started working with the alliance’s new oneworld connect programme just before Christmas. Gurney says: “We are progressing discussions with other airlines from various parts of the world including the Americas, Asia-Pacific and Europe that are interested in signing for oneworld connect.” He adds: “The idea of the programme is


the connect member is not required to enter into commercial relationships with every other oneworld member. There’s only a requirement to enter into relationships with those who are relevant. “This requires having a minimum of


three sponsor airlines, so it’s much easier for the incoming airline to join. It’s also less onerous for the member airline to form relationships.” While the future membership is certainly changing, Gurney was confident at the event that oneworld’s future is secure and announced a number of other measures, from new technology to a brand refresh. And he added that such changes were


on par for the alliance, which is always changing itself. Gurney says: “Oneworld’s transformation does not stop here. This is only the start. Oneworld will continue to evolve and innovate to ensure the alliance continues to deliver value for customers and for airlines as it flies into its third decade and beyond.” 


routesonline.com ROUTES NEWS 2019 ISSUE 2 47


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