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NEWS TTG TOP 50 TRAVEL AGENCIES


TOP BUSINESS TRAVEL AGENCY


Star Alliance’s UK chair (and ANA’s country manager UK & Ireland) Julie Murphy joined TTG group editor Pippa Jacks to put five top travel management companies through their paces, finding out how tech enhancements and training schemes have helped them rise to the top


DIVERSITY TRAVEL


About them: This TMC, which specialises in the humanitarian and academic sectors, was established in 2007 and now has a team of 170, including 11 in the US thanks to international expansion last year. Diversity’s proprietary technology platform, Instaquote, sees regular enhancements and now has more dynamic messaging and built-in carbon reporting tools.


What’s new? Diversity joined the Institute of Customer Service last summer, and is now using


personality testing to ensure consultants work on accounts best suited to them. Technological enhancement now see 47% of clients using the agency’s self-booking tool, while a raſt of new clients helped Diversity grow revenue by around 20% in the year to December.


Highlight: Hearing how developing a mental health foundation in Uganda 18 months ago has informed a more recent focus on mental health in the UK offi ce, including wellbeing breakfasts and the team sharing blogs.


26 TRAVEL TRADE GAZETTE 23.03.2020


CLICK TRAVEL


About them: The four-times winner in this category says it’s in the “sweet spot” between being a technology company and a travel management company (TMC). Birmingham-based Click Travel now has a team of 250, half of whom work remotely all or some of the time, and a unique culture that has seen it named in the ‘Times Top 100 Companies to Work For’ for six years running.


What’s new? Recruiting an additional 19 into the product and engineering team, plus a focus on effi ciency and productivity has delivered dramatic savings. Click has also won new clients, introduced Trust Pilot reviews, and – unusually for a TMC – run its fi rst advertising campaign, all of which has put it on course to report 40% annual growth by the end of March.


Highlight: Hearing about how the agency off ered eight work experience placements to people from lower-income areas last year, plus its emphasis on recruiting female soſt ware developers.


TRAVEL COUNSELLORS


About them: From its foundations as a homeworking agency for leisure agents, Travel Counsellors now has more than 1,300 franchisees in the UK – 150 of whom are corporate travel specialists, and several who use the TC platform to run agencies employing their own staff . Relationship building is Travel Counsellors’ hallmark, and it clearly works just as well for SMEs as it does for holidaymakers: the average NPS across corporate sales is a remarkable 96.


What’s new? Kieran Hartwell joined as the corporate division’s fi rst managing director, and the


company is seeking to raise its profi le, exhibiting at the Business Travel Show and the PA Show for the fi rst time this year. Training to help leisure TCs sell corporate travel to their clients for the fi rst time helped see total corporate travel revenue grow 17% last year.


Highlight: Hearing how one TC with a Formula 1 VIP as a client has become so trusted, he communicates with her directly on WhatsApp.


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