search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
NEWS TTG TOP 50 TRAVEL AGENCIES


TOP TOURING & ADVENTURE AGENCY


Trafalgar and Insight Vacations’ head of UK trade sales Vicki Billing joined TTG Media group editor Pippa Jacks to grill five finalists making waves in the touring and adventure market sector through product expertise, clever marketing and extraordinary customer service


TRIANGLE TRAVEL


About them: This five-store Oxfordshire- based agency group had its first foray into touring when it hosted a coach day trip to Bath in 2009. It now hosts several overseas escorted tours each year which, alongside strong sales of wider touring products, have seen this sector grow to become 31% of Triangle’s sales.


What’s new? Masterly use of email comms and The Travel Network Group’s dedicated touring publication, Explore, have achieved outstanding results. Contacting top customers pre-launch means Triangle’s own trips frequently sell out within an hour of launch, and new TV screens in-store oſten feature touring inspiration. Triangle’s touring and adventure revenue soared by a whopping 50% year-on-year in 2019.


Highlight: Hearing how multi-talented director Rob


Kenton not only escorts trips but also compiles a video of each section


of the trip while they’re travelling, to share immediately with the group.


24 TRAVEL TRADE GAZETTE 23.03.2020


TRAVEL CLUB ELITE


About them: Originally a high-street store, this Birmingham agency has been office-based for 10 years, and has very successfully expanded its focus from family activity and ski into the touring and adventure market – widening its customer base as a result. A small but mighty team of four has grown this sector to make up a fiſth of the business.


What’s new? Marketing manager Lucy Nash joined two years ago and has been segmenting Elite’s database of 40,000 clients more cleverly, to promote touring and adventure to the right clients. The agency has also made use of Travel 2’s overbranded Little Book of Journeys and worked closely with operators to make sure the tours they promote on the Elite website match operator’s top sellers.


Highlight: Hearing how consultant Jane Reece came back from a fam trip to Nepal a sustainability convert, and now passes on eco-tips to clients.


REGENT TRAVEL


About them: Stone-based high street agency Regent Travel has turned running an exclusive departure for its customers into an art form – and the team now hosts around 60 tours per year between them, accounting for about 70% of turnover. The agency enjoys a 75-80% repeat customer base, but still pushes to bring new clients into the fold, with Regent’s 2019 Big Holiday Show at a local marina generating 300 new email addresses.


What’s new? Traditional direct mail works best for Regent’s 3,500-strong postal database, but the agency has been striving to create standout with unusually shaped print items and even caricatures of owner David Barrett and groups travel manager Wendy Birch as “crystal ball gazers”.


Highlight: The quirky in-house video played at a recent client evening in a cinema.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48