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TOP Homeworking AGENCY SPONSORED BY


Travel Counsellors


About them: The 26-year-old homeworking giant now has 1,300 UK franchisees. Training remains at the heart of its success with agents taking part in more than 100 fam trips, supplier events and webinars in 2019 alone. A focus on Mice and group bookings is also paying off and led to the introduction of an additional day addressing corporate travel at the annual Travel Counsellors Conference.


What’s new? Plenty! Changes to Travel Counsellor’s back office systems have made finding preferred properties much easier, while sustainability scores have also been introduced. Last year’s conference heralded a move away from printed business cards and single-use plastic bottles. Trustpilot was also introduced in 2019, with 3,100 customer reviews now giving an average score of 97%.


Highlight: Hearing how vlogging is becoming a big thing at Travel Counsellors. Agents can get training and are further engaging with customers with both overseas and domestic reports.


The Holiday Village


About them: Despite only launching in May 2018, the Travel Village Group homeworking operation currently has 46 staff. Bespoke one-to-one training brings every new recruit up to speed. They are then trusted to personalise marketing materials and their website landing pages with their own identities. All this allowed the Holiday Village to smash its 2019 turnover target of £6 million by £4.2 million.


What’s new? An initiative to support local hospices has seen agents launch partnerships with them and there are now three across the country in place. Agents help raise funds while the hospice supports their businesses by displaying their leaflets. Another agent’s decision to launch the company’s first pop-up shop in Manchester meant her September bookings grew 38% year-on-year.


Highlight: A doubling in size of the administration team has enabled more agents to focus on their core skill of selling holidays. One agent grew sales by 45% as a result.


ABOVE: Judges Clare and Ed put the finalists through their paces during the interviews at TTG Media headquarters


23.03.2020 TRAVEL TRADE GAZETTE 23


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