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Abigail Healy 020 3714 4111


ahealy@ttgmedia.com


Abra Dunsby 020 3714 4112


adunsby@ttgmedia.com


Andrew Doherty 020 3405 6526


adoherty@ttgmedia.com


behaviour and attracts donations from stakeholders without having to divert its attention away from the crucial work it does on the ground. Companies such as Holiday Extras bring consistent and regular donations, which allow the Foundation to have some level of certainty around its annual projects. Our customers are offered a voluntary donation of £1 per booking. Over the course of our partnership our customers have raised more than £300,000.”


Adopting sustainable practices


Another aim of the Travel Foundation’s partnerships is to support businesses to make changes to how they operate, through staff engagement and training, and with advice on policies and practices. Steve Byrne, chief executive


armers benefit from tourism


and the local contacts to conduct solid impact assessments and projects. With their local teams on the ground, organisations such as the Travel Foundation can be a bridge between destinations and the travel industry. Their knowledge and resources provide an important base for the travel industry to improve its processes and become more sustainable.”


A voice for change Encouraging the industry to progress on its journey to sustainability is a key purpose of the Travel Foundation. From creating campaigns such as Make Holidays Greener (now adopted by Abta) to delivering ground- breaking research, many of the charity’s supporters highlight the importance of this advocacy work and seek to amplify it. Ant Clarke Cowell, communications


director, Holiday Extras, says: “We have visited the Taste of Fethiye project in Turkey and the Much Kaab Women’s Co-operative in Mexico and created videos to share on our social


media channels, reaching over a million people. Last Christmas we also supported its Lionfish project in Saint Lucia, purchasing special gloves to enable fishermen to safely capture and process this invasive species. By working in partnership with travel industry partners, the Travel Foundation influences consumer


of Travel Counsellors, the charity’s newest partner, says: “We recently teamed up with the Travel Foundation to develop a sustainability training programme – introducing more sustainable practices across the business and helping to identify and signpost sustainable products and ancillaries to customers. We will also be communicating and sharing our work with our people and customers, raising awareness and showcasing our values. This isn’t a box-ticking exercise – we genuinely want to


make a difference. Our partnership with the Travel Foundation will put sustainable tourism firmly on the map for our Travel Counsellors and customers, across the seven countries in which we operate, and help us leave a better world for future generations to enjoy and explore.”


Bring in the experts Common to all supporters is an understanding that the Travel Foundation has an important role to play that cannot be fulfilled by businesses acting alone. Sheena Whittle, head of direct at Midcounties Co-operative, says: “As travel retailers, we are not experts on how to make the biggest differences in the countries we send our customers to. Organisations such as the Travel Foundation are, however, and this means we can form a great partnership and be confident that the funds we raise are having maximum impact. “The Co-operative is a worldwide


movement, so partnering with an organisation that serves communities globally, sometimes even working with local co-operatives, is a perfect fit. There are some wonderful projects under way and our teams really enjoy the updates we provide them with – they feel as though they are part of the journey. The Travel Foundation’s online training has been invaluable, it takes our colleagues through an easy-to- understand journey and helps them identify the key points and projects that are important to talk about when booking customers’ holidays. We fundraise in a variety of ways, from collecting old foreign currency to charitable events and, of course, customer donations.”


For more information on how your business can get involved with the Travel Foundation, contact: Graeme Jackson, head of partnerships. E: partnerships@ thetravelfoundation.org.uk


T: 0117 9273049 The Travel Foundation helped small business owners to attract tourists in Croatia’s Markarska Riviera 22.02.2018 41


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