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Iberostar Cuba has everything ready for you I


berostar Group has embarked on an exciting new phase in its international trajectory. Following an


 its identity, principles and objectives,  the Group’s new strategy, based on revamped values centred on innovation  and society in general.


Iberostar Group, with more than 60 years’ experience and present in 35 countries, has come up with an ambitious proposal based on   Over the last six years, the Group has invested more than 500 million euros in an ambitious acquisition and     product and service innovation and technological development.


The Group will continue this strategy   strengthen its position in the high-end hotel segment thanks to an ongoing  key elements: the very best locations, delicious gastronomy options; an   make up Iberostar Group, our customers, partners and society in general.


The Group’s long-standing experience, coupled with its determination to look  repositioning project, have led to the       sustainable development, education  


Iberostar Playa Pilar ***** New Segmentation


In order to guarantee coherence  the company has reorganised the  groups:


 leading tourist cities such as Madrid, New York, Lisbon, Barcelona, Budapest, Miami or Havana. This segment  Iberostar.


• Beach resorts: hotels designed to ensure guests enjoy their holiday to the  This segment is divided into three categories: Grand, Selection and Iberostar.


• Classic and historic hotels: This newly- created segment, known as ‘Iberostar Heritage’, comprises unique hotels boasting outstanding architectural elements with a special historical and  charm and value. They include hotels in the Grand and Iberostar Heritage categories.


Iberostar will be extending its Grand category, characterised by its standards


 segments.


Iberostar and Cuba, a long- standing relationship


The strong ties and close  commitment between Iberostar and Cuba goes back more than 20 years, when the Spanish chain opened its  the company has enjoyed a highly  operates 17 hotels in various  that it intends to increase over the 


  & Resorts, stated:


“Cuba has always been a key destination    our efforts into this destination and are   


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