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be included on educational trips. Other initiatives include reducing plastic waste and inspiring change through articles in the Kuoni magazine and on the website.


What plans do you have for the trade in 2020? This year we are going to have some amazing incentives for peaks, including holidays to the Maldives, Mexico and Mauritius, and prizes of £500 Love2shop vouchers and per- booking vouchers up for grabs. Worldwide College events


Angkor Wat, before a seven- night cruise on the Lotus Mekong Navigator. In 2020 Kuoni will be adding new routes and destinations to its River Cruise programme. There is heightened


awareness now about the pressure holidays put on the environment and that’s something we’re focused on. Last year we launched a campaign called Stay Beautiful, which has really gained momentum. One initiative was a beach clean (pictured right) at Shangri- La’s Hambantota Golf Resort & Spa in Sri Lanka as part of Kuoni’s 2019 TTG Top 50 Champions Trip. These types of initiatives will continue to


will return in 2020 with a Far East focus. At least six locations in the UK will be selected to train more than 300 agents, who will be able to learn from destination experts. We will have one Worldwide College fam place won at each event and take the six agents to Bali, where there will be one winner crowned as Kuoni WWC Far East expert 2020. The events show our commitment to supporting agents with high-calibre, personalised training. We’ve got lots to share about the Far East and we’re excited about what is set to be another great year of training events in the UK. We are delighted to be the headline sponsor for TTG Top 50 for the fourth year


running. After a successful mega-fam trip for the 20 top winners to Sri Lanka and the Maldives in 2019, we will run this again for 2020 and the destination will be announced at the April awards ceremony. In 2019, we launched our first awards dinner, in Oxfordshire, to recognise the best agents’ performance for Kuoni. We plan to run this again in 2020, to thank our top agents for their commitment and hard work. There will be more trade fam trips than in 2019, with exciting destinations on the


cards. These trips will be all about experiencing the destination rather than multiple site inspections per day, so agents can come away having experienced first hand what the destination can offer. The team will also be focusing on working with key accounts to grow our mutual business by offering marketing support, window displays and in-store customer events, where we can encourage agents’ customers to book a Kuoni holiday.


13.01.2020 TRAVEL TRADE GAZETTE


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