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NEWS PRODUCT UPDATE


HEAD FOR THE OCEAN FLOOR WITH COOKSON Gary Noakes


Cookson Adventures is seeking agent partners to sell places on a submersible that will map the Pacific Ocean floor. The expedition specialist is offering


places on the seven-seat submarine, which can reach depths of 300m. It is embarking on a two-year expedition as part of Seabed 2030, which aims to map 100% of the ocean floor within the decade. The vessel will travel around Tonga, Fiji, the Solomon Islands and Papua New Guinea. It will work from an exploration super yacht, the 63-metre SuRi. Cookson said because 95% of the


world’s ocean floors are unexplored, “world-first discoveries are practically guaranteed”. The submarine has space for six passengers and features revolving seats and two viewing spheres. Cookson Adventures chief executive


Adam Sebba said: “We are proud to be known in the industry for creating innovative experiences and are delighted to be sharing our latest one with travel agents.


Cookson’s SuRi, the exploration super yacht from which the submarine will operate “With a range of services from a


white-label product to putting guests in touch with renowned experts – including scientists, conservationists, archaeologists and astronomers – from around the world to heighten any expedition, this is truly next-level travel.” The operator said its clients include


“some of the world’s most successful and curious people”. Staff have already helped document new species of


IN IT TO WIN IT


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TURN TO P36 FOR THE LATEST NEWS FROM TAMPA BAY


REAL-LIFE RAMBLERS TO BE THE STARS OF OPERATOR’S PUSH


Ramblers Walking Holidays will feature actual clients in its 2020 “Wanted” advertising campaign. A YouTube video will accompany a national and specialist print press campaign, with shots of clients on holiday under a “Wanted” banner calling for “solemates” and “gallivanters” to join the operator’s trips. Head of marketing Gemma Chase said: “A Ramblers Walking Holiday is all about the experiences you have along the way – walking is only one part of it. We


24 TRAVEL TRADE GAZETTE 13.01.2020


deep-water shark and giant jellyfish. Submersible pilot Ofer Ketter said:


“With less than 5% of the oceans explored, this is an opportunity for guests to be part of a wide range of world-first discoveries. The SuRi and CS7 expedition really will be like no other.” SuRi also features a four-person


helicopter, a seaplane and various boats, landing crafts, ribs and jet-skis for further exploration.


wanted to produce a series of adverts that communicated this to our clients. “So many campaigns rely on stock


photography, which although beautiful, doesn’t necessarily capture the more emotional elements of a group walking holiday, from the camaraderie and shared experiences to the incredible sense of achievement that you get.” Ramblers offers nearly 200 walking trips in 60 countries across five continents, with itineraries for all abilities and holidays broken down by interest. These include iconic paths; continuous walks; pioneer; sightseeing; hutting and high level; multi-centre; skills and navigation; culture and natural history; flora and fauna; bird-watching; wildlife; and experiential.


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