search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
NEWS


ATTRACTION WORLD CHIEF: ‘A NEW DAWN FOR AGENTS’


Jennifer Morris


Attraction World’s newly appointed chief commercial officer has pledged a “new dawn” for the tickets specialist’s trade relationships following a period of change. Olly Nicholls (pictured right) joined the Birmingham-based brand last week after nine years as director of global distribution, commercial partnerships and advertising at the trade-friendly City Sightseeing Worldwide. In this newly created role, Nicholls’


remit will include leading Attraction World’s product and sales teams, although he revealed his intention was to grow headcount and “support our agent network further”. In his first trade interview in the


new role, Nicholls acknowledged the past two years may have caused some uncertainty for agents, with many familiar faces coming and going. But with a trade sales team now


EXCLUSIVE


firmly in place – Sarah Ashmore in the south and Kelly Hayre (formerly Giblin) in the north – Nicholls said he was committed to “rebuilding


the image of the brand”. In his first weeks Nicholls – who has a strong heritage with agents, having worked for Tui for many years before joining City Sightseeing – will be circulating around the firm’s departments and hitting the road to visit agents and supplier partners to establish their views on Attraction World, before working with group chief executive Paul Stobbs to draw up a growth strategy. “I want to ensure Attraction World is at the forefront of the industry and I truly believe the opportunity lies in close partnerships,” said Nicholls. “Agents will be a hugely valuable part of our strategy, and I want them to know and feel that. How can we serve them better? Do we need to add support to the trade sales team?” Nicholls added he would be analysing the business “from the bottom up”. “I want to understand what the feel is in the market generally, as well as towards the Attraction World brand. “This is an opportunity to assess


previous challenges and draw a line in the sand. We have some fantastic people – many of whom have worked for Attraction World for years. The future is bright.”


TTG Take


Jennifer Morris, news editor


Attraction World has long been well-regarded by the trade, with many familiar faces having passed through its doors over the years. It’s fair to say recently though somewhat of a question mark has hung over the business from an agent perspective, with multiple well-known faces leaving in recent times. The senior appointment of Nicholls, who has a track record of working closely with agents – along with such clear pledges – should go some way towards bolstering confidence in the brand among agents.


DATES FOR YOUR DIARY THIS WEEK…


Monday 9 – Friday 13 September london


Brand USA Travel Week Europe A week of meetings, business sessions and evening events.


Wednesday 11 September Barnes, London


Dolphin Dynamics/ Just a Drop five-a- side tournament Travel footie teams battle it out for charity.


Thursday 12 September 8pm, BBC Two


Hairy Bikers: Route 66 America’s most famous road is in the spotlight as the chefs begin their US food odyssey.


09.09.2019 TRAVEL TRADE GAZETTE 7


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68