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DESTINATIONS ASM


NEW ROUTES TO WATCH


World-leading aviation consultancy ASM provides expert insight into some of the most interesting recent route launches WORDS NIGEL MAYES


N


igel Mayes is the SVP of Airport Strategy & Marketing (ASM). ASM has supported


airports, airlines, tourism authorities and governments in the development of new routes since 1993. ASM was the first


route development consultancy in the world and it has maintained a leading position in the aviation industry. Clients rely on ASM to help them expand their air service networks. It offers expert consultancy services, data and analytics and route development training courses. Clients work with ASM to guide and


support themselves through every step of the route development process: identifying potential new services, preparing business cases and presentations, negotiating with airlines and ensuring new routes are sustainable.


Qingdao Liuting International


(TAO) – Madrid Barajas


International (MAD)


Source: Sabre Market Intelligence


Carrier: Beijing Capital Airlines


Aircraft: Airbus A330 Frequency: three/week


Start date: October 31, 2017 Distance: 9,770km


O&D traffic demand (2016): 4,942


86 ISSUE 5 ROUTES NEWS 2017 routesonline.com


Annual growth: 61.5% Average one-way fare: $252


Insight The Civil Aviation Administration of China (CAAC) is keen to ensure that international air services to China are spread across the regions, and the continued use of bilateral agreements controls who can operate into which cities. The new Beijing Capital Airlines service to Madrid is the first time a Chinese carrier has operated scheduled services from Qingdao to Western Europe, the only other service from Qingdao to the Western European region being Lufthansa’s three times weekly service from Frankfurt. This route will be Capital Airline’s third service to Madrid, after first launching a Hangzhou flight in late 2015 and a Chengdu service from December 2016. In the first seven months of operation, the airline’s Chengdu-Madrid service has stimulated the O&D market by 176%.


Data


– Jomo Kenyatta International (NBO)


Paris Charles de Gaulle (CDG)


Insight


It has been some years since Air France quit the Nairobi market back in early 2000. Since this time, the population of Kenya has grown 50%, and the economy has boomed, with average earnings and disposable income increasing substantially. Air France has opted for the


Nigel Mayes


fuel-efficient B787 aircraft on this route, the economics of which have created new route possibilities that previously would not have been financially viable. Although SkyTeam partner Kenya Airways already operates the route, its current service arrives in Paris at about 7am, whereas the new Air France service is scheduled to arrive back into Paris at about 4.30pm, conveniently meeting the evening connection bank to Europe and North America.


Data Carrier: Air France


Aircraft: Boeing 787-9 Frequency: three/week


Start date: March 25, 2018 Distance: 6,544km


O&D traffic demand (2016): 29,705 (from Paris) Annual growth: 30.3% Average one-way fare: $673


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