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Travel Foundation DESTINATIONS


A FORCE FOR GOOD


This year’s World Routes official charity partner is helping to grow the value of tourism in destinations while minimising its negative impact WORDS: EDWARD ROBERTSON


W


hen it comes to sustainable tourism, the commercial aviation sector finds itself on a bit of a


Ben Lynam


tightrope. The industry delivers tourists to destinations which, if managed properly and effectively, changes the lives both of the visitors and those living in resort for the better. Visitors can see stunning scenery and wildlife or simply enjoy the benefits of a clean beach to relax on. Meanwhile, the industry provides both direct and indirect employment for those living in destinations, ensuring they can earn a living in a place that can often provide few opportunities for other gainful employment. However, we also know that mishandled destinations can cause more problems than they solve. Furthermore, the carbon emissions created by the aviation industry are a pollutant of the planet, which is why concerted efforts are being made to limit the damage done. This is why this year’s World Routes official charity partner is the Travel Foundation, which helps destinations minimise the negative impact of tourism. Nor is the foundation limited to a passive charitable role. Head of communications Ben Lynam said it will also be curating a series of presentations and other live content for delegates under the theme of “growing the value of tourism”. While his expertise may be more closely aligned to working with destinations, he believes aviation must take responsibility for its own actions to ensure travel and tourism has a sustainable future. Lynam says: “From our perspective, we are still focused on the impact that tourism is having on a destination. We do need to think about how we are arriving


at the destination and is there a lower


The Travel Foundation’s Taste of Fethiye project in Turkey connects local suppliers to large hotel chains


carbon alternative that should be taken.” He is urging airlines to consider a number


of measures that would make the sector greener. This includes more point-to-point flights, secondary airports will be pleased


w routesonline.com ROUTES NEWS 2017 ISSUE 5 81


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