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Finnair AIRLINES


Finnair flies to 60 European destinations


on expanding our home market with connections in order to have a sustainable and profitable long-haul network.” Finnair’s North American network has also been developed with additional frequencies to Chicago and a new route to San Francisco. Christensen reveals this is a prime example of that “opposite demand curve” in action. Russia is proving to be a good market for services heading west across the Atlantic.


A350 a game-changer


As it stands, Finnair flies to 18 cities in Asia, seven in North America and more than 60 destinations in Europe. However, the introduction of the Airbus A350 has brought a new dynamic to network planning. Finnair received its first A350 in 2015 and now has a fleet of 11, with four of the aircraft type arriving this year. The operating parameters of the aircraft brings new possibilities to the 24-hour fleet rotation, improving the attractiveness and economics of a variety of potential destinations. Finnair already has an enviably high


utilisation of its long-haul fleet but the A350 is proving to be a game-changer. Not only is it performing in line with the airline’s expectations, with the impact on fuel economy already showing in the figures, but the feedback from customers regarding comfort has been extremely positive. That feedback is important as the


travel experience and Finnair’s Nordic hospitality continues to be key in attracting and retaining customers. Finnair’s efforts in this regard


are widespread. A digital transformation is a core strategic target. The Nordic Sky Wi-Fi portal is installed on every long-haul aircraft and is also being rolled out to the narrow-body fleet. The mobile app continues to expand its


w


top winter destination


Lapland


Lapland’s popularity as a winter holiday destination continues


to grow and Finnair is increasing services


accordingly. For the winter season, the airline is adding four


weekly frequencies to Rovaniemi and three weekly frequencies to Kuusamo. These flights will be operated mostly with Embraer 190 aircraft.


In addition, the daily triangle flight which was operated between Helsinki, Ivalo and Kittilä in the afternoon during the last winter season, will now be operated as non-stop flights on both the Helsinki-Ivalo and Helsinki- Kittilä routes. Juha Järvinen, chief commercial


officer at Finnair, says the top destination in Finnair’s network among Chinese tourists is northern Finland during the winter months. “The past winter seasons have been particularly successful and we have increased our winter capacity to Lapland by nearly 140,000 seats over the past four years,” he adds. Aside from the chance to see Santa Claus at work, Lapland is best known for offering a range of winter activities, including ice fishing, Northern Lights viewing and reindeer sleigh rides. During the winter 2017 season, Finnair will also operate new non-stop flights to Lapland airports from London Gatwick, Paris and Zurich. In total, Finnair will be adding approximately 57,000 seats to its winter capacity in Lapland


compared with the previous


Lapland draws visitors seeking Santa and winter sports


winter 2016 season. routesonline.com ROUTES NEWS 2017 ISSUE 5 25


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