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DESTINATIONS Cruise


be lined up for cruise guests transferring from Copenhagen Malmö Port to the airport to pick it up on their way to the check-in counters.” To further ease the traffic flow, the


airport provides personnel to ensure a steady bus flow to and from the tent to terminals 2 and 3 at the airport.


Lessons learned Hyllested says a number of lessons have been learned from handling cruise passengers to date. Top of the list is the value of partnership. Copenhagen Airport is highly dependent on its partners – Copenhagen Malmö Port, agencies, bus companies, baggage transporters, airlines and many more – if cruise passengers are to enjoy convenient schedules and processes and an easy transfer between port and airport. Sharing knowledge, not only about cruise guests and their needs, but also about the different work areas and operations of the partners, ensures high customer service levels can be maintained. “During the summer season, we meet whenever there is a need for special planning around specific dates,” says Hyllested. “Usually, we have a couple of days where the number of cruise guests is very high and, on these days, it is necessary to have a special plan. But every week during the cruise season we meet with every company participating in making the cruise guest experience great, and discuss and deal with the daily challenges that arise during the season.” Cruise holidays have been


predominantly a European and US phenomenon but their potential in other regions is not being ignored. Genting Cruise Lines and China Southern Airlines have signed a memorandum of understanding for a fly- cruise partnership, aimed at developing Guangzhou as a world-class travel hub. The companies will cooperate on loyalty programmes, including exclusive access to VIP lounges, express check-ins, express luggage portal service and more. “As the first cruise line dedicated to the development of the cruising industry in southern China, Genting Cruise Lines is pioneering this cross-industry strategic collaboration with China Southern Airlines to initiate the fully-fledged launch of the fly-cruise concept in China,” says Kent Zhu, president of Genting Cruise Lines. The Tourism Administration of


Guangzhou Municipality will support the new agreement by hosting the Guangzhou Cruise Tourism Culture Festival to showcase the city’s tourism offerings and promote the fly-cruise concept in China. In Southeast Asia, Changi Airport


Group, Singapore Tourism Board (STB) and Carnival Corp-owned Princess Cruises


102 ISSUE 5 ROUTES NEWS 2017 routesonline.com


Copenhagen Airport is a major calling point


announced an initiative to grow Asia’s fly-cruise segment back in 2014. A joint statement by the three parties said that with the low penetration of cruising in Asia, there is “a huge potential for cruise companies to grow in this region by developing new passenger source markets”. Strengthening this collaboration is Changi Airport’s connections to 380 cities worldwide provided by 100 airlines. Combined with some 7,000 weekly flights and the soon-to-open Terminal 4, it gives Singapore a strong platform to tap fly- cruise traffic from across the globe and serve as a cruise hub for Asia.


Opportunities in India


Already, a big market opportunity has emerged in India. According to reports, the number of Indian passengers on Royal Caribbean ships has more than doubled in 2017 to date, compared with the same period last year. Overall, the number of cruise passengers from India leaving via Singapore has been increasing at least 10% per annum. Tapping traffic from across the globe has become a speciality for Middle Eastern hubs, too. In aviation terms, Dubai, Doha and Abu Dhabi have begun to dominate global traffic flows.


Not surprisingly, Dubai is also gearing up to be a major player in the fly-cruise business. The airport ground handler, dnata, has been working with cruise companies including Aida Cruises, Costa Cruises, TUI Cruises and Thomson Cruises for 10 years. Gavin D’Souza, key account manager at dnata airport operations, reveals cruise operations are handled from Dubai World Central-Al Maktoum International Airport, which he describes as “a simple and easy terminal to operate from that suits the cruise-business passenger profile” even though it will ultimately become the largest airport in the world.


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Guangzhou is promoting fly- cruise in China


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