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WORLD ROUTES Chengdu


Chinese culture has broad appeal


Routes to thousands of opportunities W


orld Routes provides tourism authorities with an efficient and convenient


platform from which to engage with key decision makers from the world’s leading airlines and expand their route network. More than 300 airlines are expected


to attend World Routes 2016 in Chengdu, China. This means the event will provide countless opportunities for destinations to discuss new air services and create hotel and tourism demand. More than 13,000 meetings will


take place at the event, where new air services will be established, resulting in other benefits such as increases in tourism, trade and investment. By bringing together the world’s leading airlines and airports at one event, World Routes provides cost and time-saving benefits for tourism authorities.


It will also provide destinations with an insight into one of the most important frontiers for aviation, the city of Chengdu. This year’s event programme will also include the Tourism Summit. Many leading figures within the industry have already confirmed their participation. These include


40 ISSUE 5 ROUTES NEWS 2016 routesonline.com


World Travel & Tourism Council president and CEO David Scowsill; UNWTO executive director Zhu Shanzhong; China Outbound Tourism Research Institute director Professor Dr Wolfgang Arlt; and Visit Florida VP Alfredo Gonzalez. Key topics that will be debated include the changing nature of destination marketing, the importance of aviation and tourism partnerships and how destinations can attract more tourists from China. More than 45 meeting slots per


delegate will be available at this year’s


World Routes and scheduling is now open. With some airlines receiving as many as 450 meeting requests in the past three years, destinations that register and submit their meeting requests early maximise their chances of securing their priority meetings. £


Want to register for a future event? Start the process at routesonline.com/


events/registration Jiuzhaigou national park


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