search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Manoeuvres AIRLINES


IN FOR THE LONG HAUL


Innovative moves by the likes of Lufthansa and Norwegian have given legacy carriers plenty to think about as aviation reaches the next stage WORDS: GARY NOAKES


I


n the wider world, 2017 will be all about Donald Trump and Brexit, but for the airline


industry this year will be the one that sees low-cost, long-haul come to the fore. The manoeuvring began before Christmas, when, like a breathless last- minute shopper, Lufthansa bagged 33 aircraft to add to its Eurowings fleet, potentially to feed to its long-haul services. Meanwhile, Norwegian revealed ambitions to connect regional and secondary airports on both sides of the Atlantic and pushed International Airlines Group (IAG) into launching a new subsidiary at Barcelona-El Prat Airport.


The landscape is changing and legacy airlines know they cannot fight the disrupters like Norwegian; they have to join them. Acquiring 33 Airbus A320s as Eurowings has done does not signal


immediate long-haul expansion, but it must be eyeing Norwegian’s success, which has shown that short-haul feed is important. Currently, each Norwegian transatlantic flight from Gatwick carries 20-30% of passengers who transferred there, mainly from Scandinavia. Lufthansa spent much of 2016 wearily battling its mainline carrier’s unions over a pay deal, even as the no-frills sector was breathing down its neck. Norwegian has made clear its intention to grow at Hannover and particularly at Dusseldorf, a little more than two hours’ drive from Frankfurt and 50 minutes from Eurowings’ base at Cologne/Bonn. Late last year, Norwegian’s CCO Tomas Ramdahl told German media that the airline planned to use 2017 to create brand awareness at Dusseldorf (five new routes to Spain begin this summer) in preparation w


routesonline.com ROUTES NEWS 2017 ISSUE 1 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76