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ASPIRE BRUNCH CLUB


1 ‘SAFARIS AND ADVENTURE TRAVEL CAN BECOME ADDICTIVE’


The addictive nature of safaris and adventure-based travel experiences means they’re no longer seen as “once-in-a-lifetime trips”. Katherine Terry, senior travel specialist at Knighton Reeve, said many customers plan their first safari with the expectation of it being a one-off but become “hooked on the experience and want to do it again or upgrade and do something even more adventurous”. “People get addicted,” she


said. “They go out on safari and get talking to other people who have been elsewhere. Next thing you know, they are on a trip to Botswana and Ghana. “Then, when they have done the big five, they want to do the little


five. It gets under your skin; it is very rare that people just go once.” Terry admitted selling a safari was difficult for agents who haven’t experienced it for themselves. However, she urged agents to make use of specialist operators who are on hand “to make them look good in front of their clients”. Jack Griffiths, who revels in the title of head of the department of good times and international guide at Eleven Experience, said his job involved pushing people out of their comfort zones.


He said his company works with guests extensively before they travel to formulate personal experiences. “A lot of the time, what people think they want isn’t actually what


Jack Griffiths: head of good times


they want, and often that doesn’t become clear until we’ve begun our adventure,” he said.


‘CHAMPAGNE BACKPACKERS HELP TO GIVE OUR SAFARI BOOKINGS A FIZZ’


Safari and Africa specialist Knighton Reeve sees “champagne backpackers” as a key audience for experiential and adventure-based travel.


The operator’s Katherine Terry


said many of the brand’s returning customers to safari were older, well-off clients who were still seeking adventure.


“Champagne backpackers are the people who maybe when they were 20 or 25 backpacked around Europe or Asia and are now older


and have children,” she said. “They want to relive their 20s. “We see them in Africa a lot.


They enjoy going on an adventurous trip but it’s important to them that they can still stay somewhere comfortable and have a shower at the end of the day.” Terry said the returning safari


Katherine Terry: ‘Well-off safari-goers’


customer she caters to are of “the same DNA” as those who choose ocean expedition cruising. She said she could see a lot of similarities in the two types of travel experience.


38 — aspire september 2017


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