NONPROFITS/PHILANTHROP Y
SHERRIE ARMSTRONG PRESIDENT AND CEO, COMMUNITY FOUNDATION FOR A GREATER RICHMOND, RICHMOND
Historians will likely focus on two things regarding 2020: COVID-19 and protest- ers hitting the streets to demand racial justice. Under Armstrong’s leadership, the Community Foundation for a greater Richmond worked to address both the pan- demic and social justice.
The philanthropic organization manages more than 1,200 charitable funds. Early in the pandemic, it partnered with other organizations to create the Central Virginia COVID-19 Response Fund, providing more than $7 million to Richmond-area nonprofits working on problems such as eliminating evictions. Last summer, the Community Foundation worked with the region’s Black giving circles SisterFund and Ujima Legacy Fund to launch the Amandla Fund for Social and Racial Justice. Armstrong has a long history of working to build strong communities. She previously served as an executive at United Way Worldwide and as CEO for the United Way of Greater Richmond & Petersburg.
FAVORITE SPORTS TEAM: West Virginia Mountaineers
ONE THING I WOULD CHANGE ABOUT VIRGINIA: That it learn from its history and become a place known for addressing its racial inequities
TRACEY D. BROWN CEO, AMERICAN DIABETES ASSOCIATION, ARLINGTON
Early in the COVID-19 crisis, Brown went into action, raising awareness that people of color have been disproportionately impacted by the pandemic — and that, even in normal times, this population is at higher risk of developing serious health issues like heart disease and diabetes. “We have an obligation to dismantle these inequities and eliminate the devastating impact they have on families and com- munities,” the American Diabetes Association CEO said in June. Last summer, the ADA launched #HealthEquityNow, a national campaign designed to spur leaders into addressing systemic inequities. In recent months, Brown also joined forces with three other Black female CEOs of health-related nonprofits to advocate for policy changes to end health disparities. Brown herself is among the 13% of African Americans who
live with diabetes. She developed Type 2 diabetes aſter giving birth to her daughter 17 years ago. Brown began volunteering for the ADA while working for
Sam’s Club as its senior vice president of operations and chief experience officer.
MATTHEW CONNELLY CEO, GOOD360, ALEXANDRIA
Connelly came to GOOD360 in 2019 aſter a long career at United Parcel Service, where he last worked as vice president for network operations. His 32 years of supply chain and logistics exper- tise gets put to good use at the nonprofit, which distributes goods donated by companies to the needy around the world via a network of more than 90,000 nonprofits. In June 2021, Connelly and his team shipped
several containers of goods to survivors of April’s volcanic eruptions on the Caribbean island of St. Vincent. “It is fulfilling for me to be able to
leverage my background and skills in logistics to help people in need,” Connelly says. Connelly also sits on the board of Remedium Life Science of Georgia, a manufacturer of low- grade medicinal cannabis products.
WHAT MAKES ME PASSIONATE ABOUT ME WORK: Finding a second life for products that would otherwise most likely be thrown out is rewarding
FIRST JOB: Dishwasher at an Italian restaurant
SOMETHING I WOULD NEVER DO AGAIN: Use plastic bags
JACK DYER ‘J.D.’ CROUCH II
Seven years ago, aſter a long leadership career in the public and private sectors, Crouch was tapped to head the United Service Organizations (USO).
During the pandemic, Crouch helped
the USO pivot to continue its mission of pro- viding support programs and entertainment for America’s military service members and their families. In 2020, the organization launched a virtual programming series for service members, featuring more than 100 celebrities. This June, the USO — which celebrated its 80th anniversary in February — returned to its history of in-person performances with a tour including country duo LoCash.
PRESIDENT AND CEO, UNITED SERVICE ORGANIZATIONS, ARLINGTON
Before joining the USO, Crouch was CEO of federal contractor QinetiQ North America, exiting aſter the company was sold in 2014. Crouch served as principal deputy assis- tant secretary of defense for international security policy under President George H.W. Bush, and he was later deputy national security adviser under President George W. Bush. From 2004 to 2005, Crouch was the U.S. ambassador to Romania. Along with former Secretaries of State
Madeleine Albright and Henry Kissinger, Crouch was among 11 members removed from their seats on the Defense Policy Board by the Trump administration in November 2020.
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