Roanoke/New River Valley’s recent deals COMPANY
LOCATION
(in Oregon and the Executive Man- sion) and a grass-roots social media campaign aimed at bringing Deschutes to Roanoke. On New Year’s Eve 2015, Deschutes representatives signed a let- ter of intent. On March 22, Deschutes — along with Gov. Terry McAuliffe and a host of state and local officials — announced the company was coming to Roanoke.
Deschutes President Michael
LaLonde said at the announcement, “We have absolutely been blown away with how the community rallied around bringing us here and has given us such a warm welcome.” That warm welcome included more than $11 million in incentives, with the possibility of more to come. In return, Deschutes plans to invest $85 million in a brewery that will eventually employ 108 people and produce 150,000 barrels of beer per year. Construction is still two years away, and the first beer won’t come out of the brewery until two years after that.
The Roanoke Regional Partner- ship expects the project to have a $209 million annual economic impact and create more than 300 additional jobs in the region. Deschutes is already having some impact on the local economy. Its beer became available through a regional distributor last August, the same month a Deschutes street pub raised $81,000 for nine regional charities.
Ballast Point in Botetourt
Two months after the Deschutes announcement, San Diego-based Ballast Point Brewing and Spirits, the 11th
Eldor Corp.
Ballast Point Brewing & Spirits Deschutes Brewery PlyGem Windows Integrity Windows Ozmo App
Arkay Packaging Fleetwood Homes Canatal Steel USA Java Productions
Botetourt County Botetourt County Roanoke
Franklin County Roanoke County
Montgomery County Botetourt County Franklin County Botetourt County
Montgomery County Source: Virginia Economic Development Partnership, 2016.
distributes (in the United States) Corona, Pacifico and Modelo beers. Constellation also distributes wine and distills and distributes spirits, including Black Velvet Canadian whiskey and Svedka vodka. Ballast Point founder Jack White left the company last July, two months after the Botetourt announcement. Ballast Point’s courtship was a
good bit shorter than Deschutes’. Just over a year passed between the first partnership contact and the announce- ment that the company plans to invest $47.8 million in its Botetourt facility, creating 178 jobs — 133 in the brewery and 45 in hospitality and retail. The average annual pay for the brewery jobs will be a little more than $41,000, according to the partnership. It estimates that Ballast Point will have an annual economic impact of more than $376 million on the region and lead to the creation of more than 540 additional jobs. Botetourt Board of Supervisors
-largest craft brewer in the U.S., announced its plans to turn a ware- house in Botetourt County into the company’s first East Coast brewery. While Deschutes describes itself as
a “family- and employee-owned brew- ery,” Ballast Point is owned by Constel- lation, the third-largest beer company in the country. Among its operations, Constellation brews (in Mexico) and
Chairman Jack Leffel credits the supervisors’ decision to join the Western Virginia Water Authority in 2015 (and the leadership of fellow board member John Williamson in that decision) for landing the Ballast Point project. Without that water, Leffel says, the project would have been impossible. He sees advantages far beyond the direct benefits of jobs and investment. “We see this particular project as key to our goals of attracting younger
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folks to live, work and play in Bote- tourt,” Leffel said at the announcement.
On the radar Doughty sees additional benefits,
too. “These are high-profile deals,” she says, “So the Roanoke region has been elevated on their radar because of deals like this.” People and companies involved in site-selection process know about the region’s beer deals, she says, and that may open doors to more deals. But there’s more.
Doughty
“Deschutes has 44,000 visitors a year that go to Bend, Ore., so we can expect a com- parable impact because of the location here in Roanoke,” Doughty says. “Ballast Point is another
one that becomes a destination. And then, when you combine the two, it becomes a couple of days’ destination. And then you add the already growing craft-beer community with the smaller brewers and startups, and you’ve added to the package that you can sell from a tourism perspective.” Craft brewing is a collegial industry,
and Doughty thinks that will bring yet another benefit. “Having the large brew- ers here is helpful to the small brewers because they bring their expertise and the great willingness to collaborate,” Doughty says. “That kind of raises the tide for everyone.”
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