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Real Estate


David Nygaard moved his jewelry business into a Percolator coworking space in Norfolk.


Working from home can be isolating,


says John Dudley, owner of software development firm Industrial Imagina- tion, who manages subcontractors work- ing on projects around the globe. Being around other entrepreneurs at Percolator has sparked his creativity and inspired him.


“It actually inspires me in my own “It has hyper-focused my business


towards what I do best, which is the custom-design process, and it has lowered my expenses … because I’m not operat- ing a retail store and retail space,” says Nygaard. Most of the foot traffic he had coming into his store was from people who wanted minor repairs or to have jewelry cleaned. In his first year switching to an office, his revenue has been nearly the same as previous years. Percolator was founded to combat


local “brain drain” by providing an attrac-


tive alternative to traditional workplaces and to build community and promote networking among entrepreneurs, says Jimmy Poplin, Percolator’s lead commu- nity manager. The coworking space seeks “to har-


ness the talent that we have right here in every industry from graphic design to art to music to film to wellness,” Poplin says. “There’s so many people that are a part of the Percolator community and are just reaching out to help each other; it’s been really fun to watch this place grow.”


business. When I see, oh, they’ve just launched this, and they’ve just gotten this new client, it kind of makes me feel like I’ve got to keep up the momentum as well,” Dudley says. “If you’re sitting around your house, you’re not going to get any of that. You’re not going to necessarily feel the hot air that’s breathing down your back from potential competitors.”


Diverse backgrounds Being around a community of people


from different business backgrounds and experience levels can provide lots of opportunities for networking and learn- ing, he says, likening it to “taking a master class in entrepreneurship.” “I just love the diverse community of entrepreneurs [and] established business


601 N. Mechanic St. • Suite 300 • Franklin, VA 23851 • 757-562-1958 info@franklinsouthamptonva.com • www.fsediva.com


Pretlow Industrial Park Richmond


Southampton Commerce and Logistics Center Norfolk


Franklin & Southampton County


Your business belongs here.


72 NOVEMBER 2018 Photo by Mark Rhodes


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