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■ November Interview: GREGORY H. TREPP, president and CEO, Hamilton Beach Brands Holding Co., Glen Allen


Customer focused G


regory H. Trepp leads one of the newest pub- licly traded companies in Virginia, but it is


already a household name. Trepp, 56, is president and


CEO of Hamilton Beach Brands Holding Co. (HBBHC), which since 1910 has produced appliances such as mixers, blenders and coffee makers. The Glen Allen-based comp any


includes two business segments: Hamilton Beach Brands Inc., a designer, marketer and distributor of household and commercial appli- ances, and The Kitchen Collection LLC, a chain of specialty housewares stores. “We are one of the top three


players in small appliances. There’s nobody else that’s a pure-play small appliance business at our size,” Trepp says.


Before the September 2017


spinoff of HBBHC, Hamilton Beach Brands and Kitchen Collec- tion were part of Cleveland-based NACCO Industries Inc., whose pri- mary business today is coal mining. “NACCO’s board of directors


felt that it was in the best interest of the shareholders to separate into more focused businesses,” says Trepp, who had led both Hamilton Beach Brands and Kitchen Collec- tion under NACCO. HBBHC has about 1,600


employees companywide, 264 of whom work at its headquarters


Photo by Caroline Martin


Gregory Trepp joined Hamilton Beach Brands in 1996.


beside a lake at the Innsbrook Cor- porate Center. The holding company had


revenue of $740.7 million last year. More than 80 percent of its sales came from the Hamilton Beach Brands business segment, which has offices and distribution centers in the U.S., Canada, Mexico, Brazil, Belgium and China. Its products are made by third-party manufac- turers in China, which has become the world’s low-cost producer of small appliances. Hamilton Beach Brands


appliances are top sellers in many key retail and commercial sales channels. The business segment


has a long-term goal of increasing annual revenue, which totaled $615.1 million last year, to a range of $750 million to $1 billion. Its growth plan includes six initiatives: “Only the Best” product expansion, global e-commerce, global com- mercial leadership, international market growth, category and channel expansion and strategic acquisitions. Trepp is guiding HBBHC


through a time of changing con- sumer habits, including an increasing shift to online shopping. Online houseware purchases


represent Hamilton Beach Brands’ fastest-growing segment, accounting


www.VirginiaBusiness.com VIRGINIA BUSINESS 51


CEO says ‘good thinking’ leads to products that solve problems by Robert Powell


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