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merly known as Jones Lang Lasalle). Homa was one of the first hires of


Vice President John Sikaitis, who was also new to JLL when Homa interviewed for a job 11 years ago. Hiring Homa, Sikaitis says, remains one his best decisions. “We try to create research that


inspires actions,” says Sikaitis, who is in charge of JLL’s office and local markets research for the Americas. “Our clients come to us for deep, substantial advice,” and that is what Homa provides. He repeatedly has won JLL’s VIP award, a testimony to his devotion to his job. Homa’s assignment has three phases.


First, using a network of public and private sources, he assembles masses of commercial real estate information, rang- ing from the granular to the macro, from boots-on-the-ground to broad economic trends. Then, he has to synthesize and analyze it. “I love to figure out the dynamic,” he


says. That assessment, according to


Sikaitis, requires the intellect to under- stand lots of disparate ideas, the organi- zation to track a slew of data points, the confidence to believe in your findings, and, yes, even a geeky love for real estate. “You need to be intrigued by the


crane in the sky,” explains Sikaitis. JLL counts owners, developers,


tenants, public entities and potential investors among its clients, so the third element of Homa’s job is one somewhat outside the box for many researchers: Doing a face-to-face presentation of his findings. “We want our people to be in front of


clients on an everyday basis,” Sikaitis says, “not just heads down, pushing something out on a PDF. Scott’s DNA was perfectly suited to be a consultant, not a front- facing salesperson, but he has shifted into that [role] and is seamless at it now.” Jim Gillen is one of the many JLL


clients who have come to rely on what Homa calls his story of the market. The senior director in asset management for Invesco Real Estate, which manages about $70 billion in properties worldwide, says that he tries to meet with the researcher and his team every time he is in Washing- ton, even if he has no specific agenda. “Scott doesn’t just provide facts and


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figures,” Gillen says. “He gets behind the numbers to what is driving the numbers.” What has been driving the numbers


lately, Homa says, is transit-oriented development. People, especially millenni- als, want a walkable, car-free, integrated space where they can live and work, and the evidence of that is the number of mixed-use real estate projects going up along Metro’s new Silver Line in North- ern Virginia, even while less-connected markets struggle with high vacancy rates. Homa expects that this type of develop-


ment will be a defining trend for years to come. Recently, the researcher says, he


spent time taking pictures of the half- demolished Washington Post building in downtown Washington. He and JJL played a role in Fannie Mae deciding to use the site for its new headquarters. “That block is going to be so acti-


vated,” he says with enthusiasm. “I am such a real estate nerd. I get a kick out of seeing development take hold that we had a part in.”


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