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between Virginia Tech and the Uni- versity of Tennessee. That game drew almost 157,000 fans, making it the highest attendance at any football game, collegiate or professional.


A ‘quirky situation’ Regional cooperation seems to be


growing — a trend that hasn’t always been common in Virginia — but Bristol is a special case. The cross promotion and cooperation has to extend not just across county and city lines, but state lines, too. “We’re in a quirky situation with


that,” Bishops says. “It has its challenges.” It also has its advantages, she says. For instance, Believe in Bristol can apply to two states for downtown improvement grants. But Bishop’s vision stretches far beyond State Street. She promotes the two Bristols by also promoting what’s nearby — South Holston Lake, the Creeper Trail, the Barter Theatre, the Appalachian Trail. Bristol’s not even that far from Asheville and Roanoke, she says: “We’re just kind of smack dab in the middle of some cool stuff.” Bianchi says that while the location


and the festivals attracted him and his distillery, it was the people and local government that really drew him in. “The people that work with the city of Bristol were the main drive that pushed us here,” Bianchi says, “because they have been so supportive of everything we have done. They have been amazing. They’ve kind of bent over backwards to help us get in here.”


Like them, Bianchi, a health-care


IT consultant who’s about to become a distiller, is thinking about the future. It’s part of why he’s making a career change. “The biggest thing is owning a


brand,” he says. “You have a job. You have a career. Well, that’s fantastic. You go on and you retire. What do you have left over? You’ve got whatever you have in your retirement. “This, we establish a brand, and that


becomes a lineage. So, I get to pass on to my children the Lost State brand, and they can pass it down to their children and hopefully not sell it off after all that work. But, either way, it’s more lasting of a life goal than you would get with your normal eight-to-five.”


We provide unique opportunities to entertain clients & reward your staff


Congratulations to the Class of 2018 as they embark on a shared experience like no other in Virginia.


This year’s class began their journey in April and will continue through November — visiting seven distinct Virginia regions and interacting with dynamic, local leaders.


Opening Session Williamsburg


2018 CLASS SCHEDULE


OPENING SESSION April 19-21: Williamsburg PROGRAM SESSIONS


May 17-19: Southern Virginia June 21-23: The Valley


July 19-21: Northern Virginia


September 20-22: Southwest Virginia October 18-20: Hampton Roads November 15-17: Richmond*


GRADUATION November 16: Richmond


Building a network of impactful leadership Learn more at leadvirginia.org


To sponsor a Richmond Ballet production, outreach program, or event, contact the Events & Sponsorships Manager at 804-344-0906 x269.


www.VirginiaBusiness.com VIRGINIA BUSINESS 65


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