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Hotels & Tourism


The River City Sportsplex in Chesterfi eld County will host the Shooting Star Field Hockey Tournament through 2019.


commonwealth. Outdoor and adventure sports, such as hiking and horseback riding, make up the next largest segment of the market, Pathik says, while the role of professional sports, so far, has been relatively minor. The potential is there, however. In 2015, the UCI Road World


Championships had a $161 million impact on the Richmond area. If a Redskins stadium ends up being located in Northern Virginia, Eric Terry is sure that the region’s economy would get an economic boost. “Look at what the Dallas Cowboys


Dead times no more Thanksgiving and Independence


Day are traditionally dead periods, she explains, but not anymore. In 2016 and through 2019, the River City Sportsplex is hosting the Shooting Star Field Hockey Tournament, which attracts college recruiters. Last July 4, the Greater Richmond Convention Center hosted the USA Taekwondo National Championships, and next year it has booked the Teen Masters Bowling


National Championships. Still another attraction of sports


tourism is its ability to spur economic development. More spending takes place outside the sporting venues than at the events themselves, Pathik says, because athletes and their family need to sleep, eat and be entertained off the field or court.


All these pluses have made amateur


athletics, especially youth sports, into the power forward of sports tourism in the


did for Arlington, Texas,” says Terry, president of the Virginia Restaurant, Lodging and Travel Association. “I have not seen a stadium built anywhere that didn’t have a big impact on hotels and a very, very big impact on restaurants. And not just for the limited number of games.” Even without the Redskins,


sports tourism has been a home run for Virginia. The challenge for the commonwealth now will be to keep finding ways to run up the score.


Norfolk, Virginia offers everything you’d expect from a modern meeting destination, and so much more. State-of-the-art meeting services and venues inspire collaboration and success, while a world of dining, entertainment and waterfront recreation await right outside the conference room.


Plan your next event at visitnorfolktoday.com/meet. 36 JANUARY 2017 1-800-368-3097 Photo by Shandell Taylor


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