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Community Profile: Charlottesville


Anchored by a Starr Hill Brewery, the Dairy Market food hall is opening this spring in the


former Monticello Dairy building.


Knitting a new Woolen Mills The city is not the sole locality


in the region seeing development. Perhaps the


Johnson


most eye-catching project in neigh- boring Albemarle County is the $25 million reloca- tion of Charlottes- ville-based tech firm


WillowTree Inc., a web and app developer, is moving its corporate campus to Albemarle


County’s historic Woolen Mills area.


WillowTree Inc. to the historic Woolen Mills area. “WillowTree is a computer software company committed to helping clients realize the potential of rapidly evolving mobile technologies, from developing a mobile strategy to launching mobile products,” says Roger Johnson, Albemarle County’s economic development director. The company serves medium and large businesses as well as Fortune 500 corporations.


Woolen Mills, located on the


Rivanna River, is one of the oldest neighborhoods in the Charlottes- ville area. It takes its name from the mill that operated from the mid- 1850s until its closure in the 1960s. Albemarle kicked in $1 million


to support river access, a pedestrian bridge and transit services connect- ing the site with downtown Char- lottesville, says Albemarle County spokeswoman Emily Kilroy. “Albemarle recognizes the value


of the significant private investment, job creation, and other direct and indirect benefits associated with WillowTree’s relocation and expan- sion,” says Johnson, adding that the project will retain 200 existing jobs and create 200 jobs with an average salary of $80,000 — “far above” the county average. When complete, the campus


will encompass 100,000 square feet


in three buildings, including the WillowTree corporate campus and The Wool Factory — a restaurant, microbrewery and event space, says Kilroy. Construction is scheduled to be completed this spring. “Albemarle County has been


a consistent partner in the overall development of Woolen Mills,” says project developer Brian Roy. The county “has always worked to find solutions to challenges instead of answering with a hard ‘no.’”


A sunny outlook As it prepares to welcome a


flood of businesses attracted by the added office space, the area also is working to train its residents to step into local job openings. The city government’s GO


Programs — short for Growing Opportunities — aim to help low- income, historically disadvantaged workers sharpen technical and soft skills and equip them to find employment in various industries. “We work with the employer


first, and then we design a training program that addresses the needs of the employer,” says Hollie Lee, the city’s chief of workforce devel- opment strategies. “After we do that, we recruit individuals from the Charlottesville community. They go through the program, which is five to six weeks in length, and, after they graduate, the idea is that they will be qualified for the original job that we started with.” Recently, the solar industry


made inroads in the Charlottesville 66 | FEBRUARY 2020


Top rendering courtesy Dairy Market Bottom rendering courtesy WillowTree Inc.


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