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Community Profile: Roanoke/New River Valley


Grace Boardwine will soon start a new job promoting the new Deschutes brewery.


mentors and young professionals is offer- ing them life experience, what they can expect.” Millennials can expect more than a


better quality of life in Roanoke, Becher says, “The nice thing about Roanoke is you can make a difference in a hurry.” Some millennials are learning that


lesson firsthand as part of eXperience YP. Taylor Ricotta, public relations manager at Visit Virginia’s Blue Ridge, is a co-chair of the project. She’s one of about a dozen people who keep the orga- nization going. Those volunteers, Ricotta says, are passionate. “The people kind of steering the ship are doing it because they love it,” she says. Ricotta echoes Becher’s observation


relations, he says, for young professionals to want to be in Chicago, New York or D.C.


“Then you realize you’re going to


have four roommates in a shoebox apart- ment,” Becher says. “You’re going to be


stuck in traffic or commuting every day. It’s only later in life that you realize that things like quality of life and short com- mutes and raising a family do come into play.


So part of bridging the gap between


about making a difference. “The thing I love about this area is there is so much opportunity here, and it’s so easy, if you go about it in the right way … for young professionals to kind of exert themselves anywhere and excel,” she says. The area looked very different to


Ricotta when her family moved to Bote- tourt County in 2001. “They plopped


Hometown friendly. Multi-state strong.


Stewart Fleming Eric Lane Kelly Woods


An independent insurance agency serving the needs of individuals and businesses in the Mid-Atlantic.


BUSINESS | HOME | AUTO | LIFE | HEALTH


Serving Roanoke and The New River Valley with offices in: Roanoke


Mike Atwood Heidi J. Vaught George F. James


3130 Chaparral Drive Suite 202 Roanoke, VA 24018 Phone: (540) 904-7559


Wytheville 180 South Fourth St. Wytheville, VA 24382 Phone: (276) 223-4300


Bedford


Holdren, Eubank & Stanley 158 W. Main St. Bedford, VA 24523 Phone: (540) 586-8791


or c all: 1-800-541-1419


Virginia: Bedford • Bowling Green • Charlottesville • Danville • Eastern Shore • Fairfax Fredericksburg • Harrisonburg • Lexington • Lynchburg • Newport News • Portsmouth Richmond • Roanoke • Staunton • Sutherland • Winchester • Wytheville


Courtney Holdren James A.Stanley, CPCU 36 AUGUST 2017


North Carolina: Asheville • Elizabeth City • Kitty Hawk • Plymouth BankersInsurance.net


Photo by Don Petersen


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