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REGIONAL VIEW Roanoke/new river valley


Wholesome Harvest investing $22.1 million in bakery by Tim Thornton


million in new equipment and a new artisan bread production line at its Roanoke plant. The Virginia Jobs Investment Pro- gram (VJIP) will retrain more than 300 bakery employees so they can operate the new machinery. Wholesome Harvest may not sound familiar, but some of its products may. Ever hear of Boboli pizza crust? Arnold Sandwich Thins? Thomas’ English Muffins? Sara Lee? Wholesome Har- vest Baking makes all those, among other products. The company’s his-


W


tory goes back more than a century to the Canada Bread Co.’s 1911 founding. The company expanded into the United States in 1996. In 2014, it became a subsidiary of Mexico-based Grupo Bimbo, which claims to be the largest baking company in the world, doing business in 22 countries across three continents. The company’s website


describes Wholesome Harvest as a major provider “of quality frozen and [partially baked] products to retail operators


FOR THE RECORD


Appalachian Power Co. plans to acquire two wind power projects, one in Ohio and the other in West Virginia, to expand the renewable energy sources in the electric utility’s portfolio. If regulators approve the purchases, the wind farms will be the first directly owned and oper- ated by Appalachian, which has relied on coal for the bulk of its power generation. The 175-megawatt Hardin Wind Facility is located in Hardin County, Ohio, and the 50-megawatt Beech Ridge II Wind Facility is located in Greenbrier County, W.Va. Invenergy LLC is the developer


Photo by Don Petersen


holesome Har- vest Baking plans to invest $22.1


Wholesome Harvest Baking has operated in the United States for the past 21 years.


and in-store bakeries” offer- ing packaged baked goods and producing private-label products for a number of gro- cery stores. It employs 1,400 people in seven bakeries across North America. “For nearly 20 years,


Wholesome Harvest Baking has provided gainful employ- ment to hundreds of residents of the Roanoke Valley and also been a strong supporter of infrastructure development within the Roanoke Centre


behind both projects. (The Roanoke Times)


Roanoke’s two biggest law firms are trying to raise money to help Blue Ridge Legal Services. The organiza- tion provides legal aid to residents of Roanoke and Salem and the counties of Bedford, Botetourt, Craig, Franklin and Roanoke, but it currently has just one attorney. Blue Ridge Legal Services recently saw reductions in funding from numerous contributors including the city of Roanoke and United Way of Roanoke Valley. In July Monica Monday, managing partner at Genry Locke, and Daniel


for Industry and Technology, including the installation of sidewalks and initiation of bus service to the park,” says Roanoke Mayor Sherman P. Lea Sr. “I am delighted to see Wholesome Harvest’s further commitment to the community by announcing this expansion. It’s a good thing for our city — not just for our city, but for the whole valley and I’m all about that.” Wholesome Harvest


Baking President Dan Curtin


Summerlin, president of Woods Rogers, wrote a letter to the Roanoke and Salem/ Roanoke County bar associations, as well as 100 local law firms. They announced that their firms were making a $15,000 donation and hoped to raise up to $29,000 to help fund another Blue Ridge attorney. (The Roanoke Times)


Black Dog Salvage has opened a new space to sell its architectural merchandise. The Roanoke-based busi- ness, known from the popular TV show “Salvage Dawgs,” has expanded its retail operation by opening a new warehouse at 629 Ashlawn St. S.W. in Norwich,


www.VirginiaBusiness.com


said at the time of the expan- sion announcement, “We value our people who work in the Roanoke community and believe that a successful company is built on the talents of our many associates. We are proud to partner with the VJIP to provide our associates with quality training and are com- mitted to fostering the per- sonal and professional growth of our associates to provide our customers with exceptional products.”


about a mile from the store’s main retail location on 13th Street in southwest Roanoke and right along the Roanoke River Greenway. (The Roanoke Times)


The Roanoke Valley now has one less locally owned bookstore. Givens Books in Salem closed July 1 after more than 34 years in operation. Co-owner Scott Cavendish said business had been wavering. Most of its business came from textbook sales, and when national retailer Textbook Brokers opened at Towers Shopping Center two years ago, it hurt Givens’ sales, he said. (The Roanoke Times)


VIRGINIA BUSINESS 19


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