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10 NEWS


MARKET TRADER, JULY 19 - AUGUST 1, 2019


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REP. OF IRELAND 13 ISSUES 26 ISSUES


Brits suspicious of social commerce


(Photo: SimonQ)


‘Social commerce’ refers to people using social media sites such as Facebook, Instagram and Snapchat to shop, and is apparently the latest trend in how we seek out products to purchase.


But according to a survey of over 1,400 conducted by British retailer OnBuy.com, Britons are far less trusting of shopping on social media compared to countries like China, where 70 percent of Gen Z-ers (roughly those in their early 20s) now opt to buy direct from such sites. The survey revealed that British consumers are most open to purchasing items directly from Instagram (59 percent), followed by Facebook (27 percent) and Pinterest (20 percent). However, over a third of Brits say they would not be open to purchasing items through social media, and only 17 percent of British consumers have used a social ‘buy’ button.


When asked why, fears over security


and privacy of account were found to be the two greatest concerns surrounding social commerce, while doubts over its ‘legitimacy’ came in third.


A significant 85 percent of respondents said they were concerned that brands who offered social commerce might be fake or untrustworthy.


When asked what would make them more likely to use such a service, 64 percent said they would feel happier about making a purchase if they could see images from customers who had previously bought the product. Other factors include the ability to access customer reviews, an easy payment system and access to video tutorials or demos of products. So while it may be the latest trend for Gen Z-ers, it could take a little time before some of the older generations are doing their shopping on Snapchat.


Big hearted traders raise funds


Stallholders at a Greater Manchester market hold events each year to raise funds for a different charity, and they are now embarking on their latest project. Over the last year the traders at Leigh market have raised £2,826 for Prostate Cancer UK by organising book sales, tombolas and raffles, and since their fundraising activities began in 2010 they have generated around £30,000 for different causes.


The scheme was initiated by Kathryn Holt, owner of the market’s Café Central and a Leigh Market committee member, and over the next year the stallholders will be holding events in aid of North West Ambulance Service (NWAS). Ms Holt told local media: “I’m really thankful to the other stalls in the market who have come together to make the fundraising successful.


“Leigh Market really is like a family and we do what we can to help each other. You don’t get that kind of relationship elsewhere.


“We also would like to thank the


customers of Leigh Market because they’re so generous and supportive. We wouldn’t be able to raise as much as we do without them.” Kathryn believes NWAS is yet another worthy cause for the traders to support in the next year.


“You never know when you’re going to need medical support”, she said. “Most of the work the North West Ambulance Service do is delivered by volunteers, so they rely on donations to keep going.


“We really enjoy doing our bit and coming up with new ideas on how to raise money. “It’s a community effort and we look forward to the different events that will take place over the next year.” Greetings card trader Christine Symons knows only too well how vital such services as NWAB can be in times of need. “Twelve months ago my grandson had


an accident in an outdoor play area and it was a real possibility that he would lose his arm,” she told local media. “He needed emergency help, and


thanks to their quick and professional response my grandson was able to keep his arm, and now he is growing into a healthy and fit boy.” Wigan Council leader, Cllr David Molyneux, has also spoken out in praise of the market traders’ fundraising efforts. He told local media: “The effort that Leigh Market’s stallholders go to in order to raise money for charity is admirable. “They are extremely proud of the close-


knit community they are a part of and that shows when they come together in this way to help other people.


“By having charity boxes at their tills


and putting on simple activities day-to-day really can make a difference.


“I’d like to say a big well done to Kathryn and the others at Leigh Market for all their hard work, and we support their efforts moving forward to raise even more money.” Leigh indoor and outdoor markets operate Monday to Saturday from 9am to 5pm.


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