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10 NEWS


MARKET TRADER, APRIL 12 - 25, 2019


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13 ISSUES 26 ISSUES


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REP. OF IRELAND 13 ISSUES 26 ISSUES


Good Morning Dagenham


Dagenham’s bustling Sunday market is benefiting from recent TV exposure (Photo: Diamond Geezer)


An East London market is reaping huge benefits in terms of increased footfall from some invaluable exposure on daytime TV. Good Morning Dagenham, narrated


by Larry Lamb, is a ten-part light hearted documentary series featuring the traders at Dagenham’s Sunday market, as they battle against growing online sales and the changing face of retail. Shown at 11am every weekday on BBC


1 from Monday 11 to Friday March 22, (and still available to view on BBC iPlayer), the series follows the trials and tribulations of the stallholders as they organise different events to increase visitor numbers and drive sales. Several familiar faces appear in the series including former Gogglebox star Sandra Martin and 2016 Masterchef winner Jane Devonshire, who visits to judge the award for the market’s best burger and patty. Market owner Frank Nash, of Charfleets


Group, told local media in the run up to the show that viewers could expect a bit of fun and lots of characters. Speaking of the market, he added:


“Everyone just gets on. No one cares about your colour or where you come from. It’s like a family.”


Although set in Britain’s biggest open


air market, with more than 600 stalls, there is also a serious side to the show, which explores the diminishing place of the traditional market in modern retail, faced with the growing threat of e-commerce. For Frank, the events organised by the traders, which include a dog show and a cockney knees up, are simply fresh ways of attempting to drum up trade, and the documentary itself is part and parcel of this aim. “I haven’t done it so I can be on Strictly


Come Dancing,” he said. “I’ve done it so I can increase footfall. “I’m hoping to showcase not just Dagenham Sunday Market but also markets as an industry.” According to market butcher Tony Mallett


the TV exposure is certainly having the desired effect. He told us that since the show had


gone on the air there had been a massive increase in the number of people visiting the market. How many are looking for bargains and


how many are hoping to catch a glimpse of TV’s newest celebrities is not known – but long may it continue.


Northampton’s bid is in


The county town of Northamptonshire has submitted an Expression of Interest in a bid to grab a slice of the government’s Future High Streets Fund. The £620m fund was announced on


Boxing Day, offering individual local authorities the opportunity to bid for up to £25m to help upgrade their town centres. The fund was introduced in response to


a decline in the fortunes of town centres across the UK, which are struggling to cope with the rise of e-commerce and the changing face of traditional retail. Local authorities were invited to outline


the challenges in their area and set out a vision for how they will be tackled, and those selected will then need to develop full applications in the summer. The Expression of Interest is the


first piece of large-scale activity for the Northampton Forward group, which is made up of a wide range of public and private sector partners. Based on a wealth of evidence and proposals from master planning experts 5plus Architects, Northampton is bidding for the maximum grant of £25m. Northampton Borough Council Leader


and Chair of the Northampton Forward board, Cllr Jonathan Nunn, told local media: “This project will showcase our town as a place that is ambitious and proud and needs support through significant


change in the physical environment to realise its full potential. “Our focus is on transformational change


for the long term, of which the Future High Streets Fund, if we’re successful, will form one part.” It is believed that access to the Future


High Streets funding would have the potential to unlock new residential and commercial development opportunities in Northampton, bringing more people into the town. There would also be a chance to build


on Northampton’s rich heritage and cultural offer, which forms part of the evidence for the Expression of Interest. Martin Mason, Managing Director of the


oldest footwear manufacturer in the town, said: “Northampton has a history in luxury shoemaking rightly recognised as the very best in the world. “This bold and ambitious plan will regenerate interest in the town and secure a prosperous future for all current and future businesses.” The government funding, coupled


with the opportunities presented by Northampton’s position at the centre of the Oxford-Cambridge Arc, would help ensure the town is able to remain competitive. Particular areas of focus within the


Expression of Interest include Northampton’s historic Market Square.


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