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FUNDRAISING – Summer fair publicity


Get ready for your


SUMMER FAIR


You’ve chosen a date for your summer fair; now it’s time to let everyone know about it


T


here’s a lot to do in the run up to a summer fair, but while you’re busy planning and booking, don’t forget


that more visitors means bigger profits. The key to attracting as many guests as possible is good communication, so decide who you’d like to target and make sure they have all the information they need.


Who’s coming


to your fair? If you hold a fair every year, you already have an engaged audience, typically made up of school parents. But have you considered who else might be persuaded to come? Consider the demographic of your local area (as well as visitors to the area) and make a shortlist of groups to contact. Demonstrate that you can offer something for everyone: parents will enjoy watching their children and knowing they are supporting the school; children want sweets, face-painting, a bouncy castle and their friends; older members of the community may appreciate tea and cake served outdoors. Do you have tourists in


your town who might bring their children? Would grandparents come if there was something especially for them? Could you send a special invitation to the families who’ll be joining in September? Once you’ve decided who to communicate with, promote your event to them consistently and in a variety of ways.


Pass it on Word of mouth: A personal


recommendation is one of the most powerful persuasion tools available. Start with your closest supporters and PTA members, and make sure they know the date of the fair and about any main attractions you’ve booked. Then encourage them to tell their friends and family and to share any posts about the fair on their social media channels. If all your committee members and regular


supporters were to do this, just think how many people you could reach. School emails and newsletters: Put fair details into school and PTA newsletters. Ask parents if they can include it in a company newsletter or intranet site at their place of work. Assemblies: Ask your headteacher to make regular announcements in school assemblies. This is a great way to get children on board.


Spread the word pta.co.uk SUMMER 2019 39


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