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MANAGING YOUR PTA – Marketing tips


How do you promote PTA events? Creating digital posters to share via social media has never been easier...


Canva


Let’s get digital!


Where to share? ‘We share our posters through Facebook, as there are lots of local parent groups, selling groups and village pages, meaning we can reach lots of people really easily.’ – Alison Fagan


O


nline marketing is better for the environment and offers a cost-effective way to reach your school community and


beyond. You’re not relying on anyone being in the right place at the right time – driving past a banner or strolling past your noticeboard. All it takes is a few shares or retweets for the message to start spreading. A quick survey revealed that 89%


of PTAs use a social media page to promote events, but how do you make sure your posts don’t get lost in people’s newsfeeds? Think about what stops you when


you’re scrolling through your phone. Is it a block of text, or a colourful and exciting image? Pictures are even known to work well with Facebook’s algorithms, meaning there’s potential for a greater reach than just a simple text update. Better still, with no paper usage,


it’s a brilliant way to be more eco-friendly. Experimenting with


Adobe Spark


 ‘We’ve found that social media gets good reach, but it’s important to support it with leaflets and hard-copy posters. We always do both, as we are very aware that many of our local community do not have access to the Internet.’ – Caroline Farrant


 ‘Our digital posters are mainly sent electronically to parents, saving a lot of time printing and distributing paper copies.’ – Lois Slocombe


digital advertising will cost you nothing more than a little time, so why not give it a go?


Where to start? The idea of designing your own digital poster may seem intimidating – creating a poster with limited design skills, time and budget can be tricky. That’s why we’ve reached out to our PTA+ community to ask what other PTAs are using. Here are the platforms that were most highly recommended. We’re sure that once you’ve read all about them you’ll be eager to get cracking on your next marketing campaign!


 ‘Social media is a great way to support paper copies, as we find it’s quicker to use, saves paper and not all letters make it home – schoolbags are the educational equivalent of the Bermuda Triangle!’ – Ellen Parker


 ‘Sharing posters on local Facebook pages has not only increased awareness for existing parents, but has also meant that prospective parents have come along to events to get a feel for the school before they apply.’ – Nikki Adkin


pta.co.uk SUMMER 2018 19


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