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THE HERALD FRIDAY JANUARY 13 2017


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9 News New tourism marketing plans fall through THE PROPOSED plans for


tourism and ‘destination marketing’ in Pembrokeshire to be franchised out to a ‘single trade driven organisation’ have fallen through. Visit Pembrokeshire Limited,


an offspring organisation of the Destination Pembrokeshire Partnership which Pembrokeshire Tourism Ltd played a prominent part in, had hoped to take on responsibility for the destination marketing of Pembrokeshire. Tourism and destination marketing


for Pembrokeshire is currently operated by Pembrokeshire County Council


(PCC) via their ‘Visit Pembrokeshire’ brand – which is not affiliated to Visit Pembrokeshire Limited in any way – and The Pembrokeshire Coast National Park Authority. However, after nearly two years


of planning and negotiations, it was recently announced that the council was no longer in support of the plans, due to what Pembrokeshire Tourism Ltd described in a Facebook announcement as ‘unresolved challenges’. Pembrokeshire Tourism Ltd added that it was a ‘disappointing’ outcome ‘for the tourism industry’. Visit Pembrokeshire Limited


Beach boulders Large rocks at Gellyswick: A


Being used to construct an ‘armour toe’ (Pic. Mike Hilen) PEMBROKESHIRE


COUNTY COUNCIL scheme to construct a rock ‘armour toe’ to the base of the existing sea wall at the eastern end of Gellyswick Beach in Milford Haven is now underway.


The sea wall at that end of the


beach is currently being undermined by wave action, which is washing sand away. The work is expected to take about four weeks, a council spokesman told The Herald.


A vital industry for Pembrokeshire: Tourism hot-spot Tenby Harbour


had claimed it would have managed destination marketing for the county more efficiently and with fewer resources. The proposed changes would have also seen them take over PCC’s Visit Pembrokeshire website. In response to their recent decision,


PCC said it had ‘constantly challenged’ initial business plans put forward by Visit Pembrokeshire Limited. The council also went on to


state that the company ‘had failed to demonstrate’ how it would ‘und itself sustainably – i.e. after initial contributions from public sector organisations’, which would have included council funding. PCC also suggested that it will


– as things stand – be keeping its tourism marketing brand in a public sector position, adding: “The highly successful Visit Pembrokeshire website, PR activity and other promotional work undertaken by the tourism team at PCC will continue as before. “We are also keen to continue


working with Pembrokeshire Tourism and other tourism partners in the county, as we have done to date under the Destination Pembrokeshire Partnership.” The council also confirmed that


it had not invested any funds in Visit Pembrokeshire Limited. Pembrokeshire Tourism have said


they will now ‘remain firmly focused on continuing and growing the wide range of support services and benefits available to [their] members, along with destination marketing support’. The tourism organisation added:


“We aim to continue to work with our Destination Pembrokeshire Partners for the benefit of the county’s vital tourism sector, as well as ongoing work with Tourism Association partners in Carmarthen and Swansea Bay on a range of initiatives.” The Destination Pembrokeshire


Partnership includes Pembrokeshire Tourism, Pembrokeshire County Council, Pembrokeshire Coast National Park Authority and PLANED.


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