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Transporting


For Uber and Lyft to pivot to student transportation and achieve the same success nationally, a number of hurdles must be surpassed. Even those within the stu- dent transportation community aren’t worried that this will happen anytime soon, believing that the incidences where Uber and the like have overtaken the market are isolated and occurring to industries that have always been in the need of radical overhauls. “I haven’t really heard of ride-hailing programs being used much in school transportation,” said Brian Mann, director of sales and marketing for busHive. “I may have heard it being used once or twice as a substitute for morning and afternoon routes. Instead of kids taking the bus, they may use a ride-hailing app to get brought home or an after-school activity; however, this is not


common or a trend by any means.” busHive delivers a software platform for the purpose of tracking all aspects of transportation including field trips, its bread and butter, for both school bus and motorcoach operations. Mann was overt in stating at that ride-hailing programs have had little to no impact on busHive, or the industry as a whole. He directed attention to the fact that most people who work for ride-hailing companies are complete strangers who lack the proper qualifications or training to drive children. “Honestly, I do not see ride-hailing programs threat- ening the school transportation market,” Mann said. “Actual bus operators may feel differently; however, school bus drivers have annual trainings, screenings and certifications. I cannot see parents wanting their kids


www.stnonline.com 57


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