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PROMOTION


Nine Elms Comes Alive:


The new US Embassy sits at the heart of London’s most ambitious rejuvenation project


tious urban rejuvenation plans in London’s history. Nine Elms, nestled below the Thames and between Battersea and Vauxhall, was once largely overlooked by both London- ers and international investors alike but the expansive regeneration has breathed new life into the area bringing with it a host of new prop- erty buyers. The new London district will provide 18,000 new homes, millions of square feet of offi ce space, a new retail zone, as well as a “linear” park inspired by New York’s High Line. The area now represents a new


E


way of life in central London, wak- ing people up to areas south of the river they wouldn’t previously have contemplated and helping dispel the north south divide that currently exists in the capital. The monumental relocation of both the American and the Dutch embassies is a driving factor in the area’s new identity and has served to reaffi rm


34 The American


mbassy Gardens is the centre piece of one of the most ambi-


confi dence in the property market here. Since the 1960s, the American Embassy has made a home for itself on Grosvenor Square, which rests in the heart of Mayfair, long consid- ered one of the golden postal codes of London. The arrival of these ambassadors south of the river has helped to anchor Nine Elms as a true geopolitical district in its own right, redefi ning the ambassadorial home, and drawing global attention to the regeneration. The ‘Legacy Buildings’ are the


latest wave of apartments to launch at Embassy Gardens, an extensive phase of over 870 homes adja- cent to the American Embassy. The world’s fi rst ever ‘Sky Pool’ is a key design component where a glass bottom pool suspends 35 meters above ground connecting two buildings. Additional features include a cinema, 24 hour con- cierge, valet parking and leisure complex as well as membership to the exclusive Eg:le club where residents can use the onsite Eg:le


apartment for private functions, dinners and diplomatic receptions. JOHNS&CO Nine Elms is the


preferred letting and re-sales agent at Embassy Gardens and is the only agent with an offi ce onsite. Here, the company’s experts are on hand to impart local knowledge and advice, a service that mirrors the outstanding quality of the develop- ment itself. The agents have seen an enthusiastic response from both London and international buyers looking to buy and rent, off ering superbly appointed new homes in London’s new geopolitical heart- land, all located within the capital’s zone one. Properties are available to buy


and to rent through JOHNS&CO Nine Elms with prices starting at £950,000 or £600 per week for a two bedroom apartment. JOHNS&CO 8 Ponton Road, Embassy Gardens, Nine Elms, London SW8 5BA , +44 (0)20 7481 0600, www.johnsand.co/properties/ embassy-gardens-sw8/


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