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400,000+ READERS leisure opportunities 17 MAR - 30 MAR 2015 ISSUE 654 Daily news & jobs: www.leisureopportunities.co.uk Shrek’s Adventure is game-changer for Merlin


Eddie Saul, creative lead for Merlin Entertainment’s upcoming Shrek’s Adventure, has said the experience will push the company’s linear attraction model to new heights. Merlin is using new immersive technology and DreamWorks IPs to lift the new attraction, at its midway cluster in central London, to the next level. Speaking exclusively to


Leisure Opportunities, Saul – who also operates as creative lead for all of Merlin’s highly popular Dungeon experiences – explained how the Shrek- themed version would be a step up on what was currently on offer. “To put it into kind of its basic


We’re pushing that model further and seeing what it can do.” Working in conjunction with


Te Shrek experience has been designed to be completely immersive


format we describe them as batch linear expe- riences,” said Saul. “What that means is they are a way for people to go on an experience and feel like they can influence a story. If you go round a Dungeon, you can go and think that’s the first time the show has been like that


ukactive seeks board members for ‘new era’


ukactive is inviting applications for its new board as it embarks on a “new era,” following the conclusion of a nine-month governance review. Te call for applications marks the


start of a new chapter for the organisa- tion, following the announcement that longstanding CEO David Stalker is to stand down this June aſter seven years at the helm. Te recently-concluded governance evaluation was carried out as part of the body’s repositioning from health and fitness representative to wider physical activity advocate. Continued on back cover


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and oſten it is – they’re kind of spontaneous. “The added layer you’ve got with the


DreamWorks experience is that world of con- tent. DreamWorks has created such characters that kind of stick in everyone’s mind. It’s that layer which differentiates it from a Dungeon.


Apple unveils new smartwatch range


Apple has finally unveiled its new smartwatch collection – available from US$349 (€324, £231) to US$17,000 (€15,800, £11,300) – which is being hailed as a catalyst for the wearable tech sector. At a press event held in San Francisco, US,


Apple unveiled a traditional model and a basic aluminium-based sport-branded version of the Apple Watch. With all available models, the Apple Watch will have 38 different variations based on either an aluminium, steel or gold-cased ver- sion. Te higher end editions will include more storage space and might allow some of their parts to be upgraded at a later point in time. 20 million units have been forecast to be sold by the end of the year, though that number


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Apple’s Tim Cook reveals details of the new watch


could fluctuate anywhere between 8 million and 60 million units, according to a range of analysts. Te device will go on sale on 24 April and is predicted to lead to boom in the wearable tech market. http://lei.sr?a=s3B4g


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DreamWorks Animation, the immersive story will follow a sim- ilar format to that of the London Dungeon – minus the frights. Starting at the ‘Far Far Away Bus Depo’, visitors will be transported to a fairytale world with the help of a 4D experience by Simworx. With Donkey in the driving seat, the immersive flying bus ride com- bines state of the art technology, brand new DreamWorks 3D ani- mation and multi-sensory special effects. Following a crash-landing in Shrek’s swamp, visitor’s will find themselves in Far Far Away.


Collins-construction is working on the


project build, which has been designed not to impact the Grade II Listed County Hall. Shrek’s Adventure opens in July 2015 with


tickets for the attraction going on sale in March. Details: http://lei.sr?a=F7W4H


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