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for decision-makers and managers from municipal swimming pools, for proprietors and managers of privately run pools, for hotels, saunas and spas, for physiotherapists, as well as for swimming pool manufacturers and specialist swimming pool retailers. The topics will include the latest research results on pool water treatment, for example from the joint European project ‘Intellipool’, developments in construction regulations, recruitment strategies for swimming pool trainees, energy efficiency in sauna construction, the importance of wellness facilities in pools and saunas, the refurbishment of private swimming pools, and many other topics besides. During the Congress, the German Association for the Recreational and Medicinal Bath Industry will also announce the winners of the ‘Public Value Award for Public Baths’, which it is presenting this year for the third time in order to highlight the important value-added benefits which public baths create for society. Publishers Spa Business Verlag will hold podium discussions and informative talks during the 5th Spa Market Conference on the first two days of interbad 2014. The topic groups ‘360° degrees: examination of excellent spas’, ‘Spa Business International & Spa Specialists’, ‘Spa tools: tools and methods for the spa industry’, ‘Gazing into the crystal ball: planning the future’, ‘Inside the cabin: behind the scenes’ and ‘Marketing in 2014: guests, stories, wishes’ will provide in-depth insights into special spa concepts, will show new methods and strategies for the spa business and will examine key aspects such as employer attractiveness or fitness in spas. There will also be a description of demographic change and its influences on future customers, information on sustainable personnel management in spas and much more. During interbad 2014 Spa Business Verlag will also present for the third time the Spa Business Award to companies that have shown an outstanding dedication and great innovative strength in the following categories: thermal baths/wellness, beauty/ wellness, health/wellness, cuisine/wellness, day spas, superior spa destinations, best spa therapist, and organic/regional/fair trade food and wellness.



DIVERSE RANGE OF EXHIBITORS AND VISITORS With almost three months to go until the start of the International Trade Fair for Swimming Pools, Saunas and Spas which runs alongside the Congress, there is still great interest being shown by companies looking to exhibit. 350 exhibitors have already registered, including 10% more new suppliers. The shows organisers say the international importance of interbad will also be reiterated in 2014 by the very high proportion of foreign exhibitors that attend. A number of familiar names to the UK trade including SCP, ITS Europe Ltd, Cheshire Wellness, Aquagym Ltd, Coast Spas and Passions Spas/Fonteyn Spas are exhibiting with more well known names expected to confirm over the coming weeks. Infact around 35% of registrations come from abroad, including smaller suppliers from the UK, the Czech Republic and Finland, who are pooling their products and services on joint stands. A full list of exhibitors will be released on the interbad website soon.

Creating world wide appeal is something all the big exhibitions now focus on and with such an international representation, interbad is clearly one of the Europe’s most important industry events. Every two years it brings together leading exhibitors from the swimming pool industry, as well as sauna, wellness and spa suppliers with private builders and trade visitors from all over the world. Here they find innovative trends, new findings from industry and research, and in-depth technical knowledge.

“The original and most important focal point of interbad is the public and private swimming pool sector which we have been able to very successfully combine over the years with the closely related aspects of saunas and spas. They also make a strong impact on the trade fair image of interbad. Due to its comprehensive

exhibition programme, interbad is aimed at many different target groups,” said Andreas Wiesinger, Divisional Director at Messe Stuttgart. Decision-makers from public and private baths, health resort facilities, wellness complexes, swimming pool manufacturers and retailers, managers from the hotel industry, architects, planners and private builders come to interbad to obtain information on different aspects. “The worldwide unrivalled range of saunas, to name but one example, is not only aimed at operators of baths and saunas, but also hoteliers. They in turn find additional areas in the swimming pool and spa sections in order to let their guests escape from everyday life in the most attractive way possible. Or also during the special show “Leisure resort” in cooperation with the European Waterpark Association, which will present the path from leisure and thermal baths to a resort with accommodation for

different target groups. Swimming pool and sauna operators will learn during the Congress and from the wellness suppliers how they can ideally supplement their services. These synergy effects make interbad so extraordinary and interesting for visitors,” said Wiesinger.SPN

interbad +49 711 18560-0

In addition to the Congress, interbad will provide the setting for the first European Pool Summit (EPS) which will be attended by swimming pool experts from all over Europe SPN August 2014 79

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