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Unshame Your Dog. How About Starting With A Carpet That Resists Stains & Odors? –Anna Cooke D


DOGS GET INTO TROUBLE. They look as though they feel remorseful. Posting these looks with the after-affects of their dirty deed (by human standards, anyway) has become a social media phenomenon. There are several websites devoted to Dog Shaming, as it’s become known. There are even several books out, including Dog Shaming by Pascale Lemire, which features “the most hilarious, most shameful, and never-before-seen doggie midsdeeds” as the review describes it. STAINMASTER created an advertising campaign for their


new PetProtect Carpet that plays into the psyche and sense of humor of the pet parent using, the Dog Shaming craze. They have encouraged dog lovers to submit their own Dog Shaming carpet mishaps to the PetProtect Carpet Facebook page (STAINMASTER). All kidding aside, the STAINMASTER PetProtect Carpet


appears to be an innovative idea whose time has finally come. Many folks still love the feel of carpet underfoot, especially in the bedroom. But, it can be a problem for those of us with pets. As we all know, stuff happens (i.e. poop, pee, puke, hairballs, etc.). Why, even the rich, famous and glamorous have to deal with such things. It was report- ed that on the morning of the Academy Awards this year, Brad Pitt found himself cleaning up dog poop in his and Angie’s master bedroom. Precious.


The STAINMASTER PetProtect professes to “resist diffi-


cult pet stains.” Ahhh, that’s the ticket for us...resisting. Because if you have carpet, tile, hardwood, linoleum, terrazzo or con- crete flooring, guess where that little gift is going to land? So, the word “resist” conjures up a vision of the offending body fluid never actually hitting the carpet. Perhaps it just hovers for a few minutes, giving the human time enough to grab a catcher’s mitt, dive for it and scoop it up. Well, not exactly. Not yet, anyway. But, here is what we do


Brad, it wasn’t Me! It was the Cat. Seriously.


know. The PetProtect carpet is color safe, thereby able to be cleaned with powerful cleaning agents (defined as hydrogen peroxide-based cleaners). The carpet cushion, which must be purchased along with the PetProtect carpet, helps keep spills and accidents from actually soaking into the cushion and subfloor. And that is where offensive odors remain since it’s always harder to get to, once the liquid has soaked in and dried. The product also protects against mold and mildew formation by allowing damaging liquid vapors to pass through the cushion and evaporate. Another bonus of the PetProtect carpet system: laboratory testing has proven to show that more pet hair was removed when vacuuming the STAINMASTER PetProtect


carpet than any other carpet currently on the market. It also comes with odor reducing antimicrobial technology upgrades as well as a pretty impressive Pet guarantee, which is for the life of the carpet. With all the technology for protecting against dirt


and odor, how does this carpet look and feel? It is beau- tiful with an incredibly soft, cushy texture. So, until the iCarpet Smart Hovering Technology is


invented (you read it here first), we think the STAIN- MASTER PetProtect carpet is a pretty serious product for pet owners. Besides, isn’t it time to stop shaming our pets? To learn more about STAINMASTER PetProtect, visit Stainmaster.com/PetProtect. You may also find the PetProtect carpet system at


one of the following independent retailers: Capitol Carpet & Tile, Palm Beach Gardens, 561.625.1700; Chappies Floor Covering, Sarasota/Bradenton 941.923.5499; Flooring by French, Tampa Bay, 727.341.1745; Great Lakes Carpet & Tile, Central Florida, 407.888.8285; Lasting Impressions Home Gallery, St. Petersburg, 727.895.4632; Sawgrass Floors, Sunrise, 954.741.6600; The Carpet Man, Jacksonville 904.240.1312; We’ll Floor You, Jupiter, 561.744.2750.


58 THE NEW BARKER www.TheNewBarker.com


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