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HEART RATE TRAINING OF THE MATTER


By giving continual feedback, heart rate-based training can motivate members to drive towards their goals – and with it boost retention


W


hen it comes to exercise, willpower only goes so far. According to current thinking, feedback – or


more specifically, a continuous cycle of feedback – is most effective in motivating members to maintain an exercise regime. “A continuous loop of feedback helps


people stick to an exercise programme by providing immediate feedback. This increases a person’s awareness of how they are progressing towards their goals, which motivates them to continue,” explains Dr Michael Duncan, a BASES- accredited sport and exercise scientist and reader in sports and exercise at Coventry University in the UK. The principle is simple: provide


members with relevant information about their performance as they exercise and they’re more likely to modify their behaviour to reach their fi tness targets. “The data acts as a visual


Polar recently launched a heart rate sensor app


THE HEART


MYZONE’s continuous loop of instant data feedback helps keep exercisers motivated


prompt that focuses people’s attention on their goal, which is the real motivator for exercise,” says Duncan.


Inspiring effort But this positive feedback loop only works if clients have access to accurate


data in real time. And this is where heart rate-based training comes to the fore, with the latest monitoring systems providing accessible and up-to-the minute analysis of a user’s performance. The MYZONE system monitors heart


rate, intensity (effort) and calories, tracking all physical activity in and outside of the facility. Within a gym or studio environment, feedback is provided in real time: live heart rate data on individuals or a class can be viewed immediately on a screen, with different colours denoting the varying intensities that people are working at. It’s an extremely visual means of translating the key facts about each user’s performance. All exercise data is then logged to


a user cloud; functionalities within the system also allow operators to understand their members’ exercise habits and trainers to track clients’ exercise and nutrition via a free app. “The focus on rewarding effort


through MYZONE Effort Points motivates users to put in the work needed to get the results they want, with the feedback helping them to


66 Read Health Club Management online at healthclubmanagement.co.uk/digital May 2014 © Cybertrek 2014


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