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Instead of a bog-


standard induction, why not offer a six- week ‘way in to exercise’ course?


run feedback surveys twice a year and our members feel more supported, fi nd our health clubs less intimidating and are more confi dent about achieving their goals. We’re also getting feedback that, in some cases, members are specifi cally choosing our clubs because we provide a more supportive membership option.”


THIRD PARTY EXPERTISE But if you’re not in the market for to provide such a service, the other option is to find a partner who is. Six Physio is a London-based chain


of 10 physiotherapy clinics that offers a range of assessment services. “These refl ect Six Physio’s company mantra


‘to cure, not treat’ and differentiate us from many other physiotherapists by identifying problem areas even before symptoms present themselves,” says Robert Crowfoot. “From a business perspective, assessments have proved a big pull for many new clients. We’ve also seen increased demand from existing clients who, following treatment by Six Physio’s rehab specialists, have signed up for assessment services for injury prevention purposes.” Take-up of running assessments


has grown more than threefold since November 2012, and cycling assessments almost twofold.


Members who feel monitored and looked after are less likely to quit


COME OUTSIDE & PLAY


Taking fitness outside is just one step in the Life Fitness evolution.


See the others at Leisure Industry Week, Stand W500. www.lifefitness.co.uk


www.lifefitness.co.uk/bluesky


LifeFitness.co.uk | 01353 666017 Follow the evolution at lifefitness.co.uk/bluesky © 2014 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation. USC-065-13 (01.14) Campaign code HCM14.


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