This page contains a Flash digital edition of a book.
GYMTOPIA SERIES Step forward to save lives


Ray Algar reports on an initiative which went beyond fundraising and into the very personal sphere of bone marrow donation


D


uring July 2013, Gymtopia.org published a very personal story. It was about Chris Spencer, manager of Hornchurch


Sports Centre in Essex, UK. Chris had leukaemia and was urgently in need of a life-saving bone marrow (blood stem cell) transplant. According to the Anthony Nolan


charity, there are currently around 1,800 people in the UK in need of a bone marrow transplant – usually their last chance of survival.


Who was Anthony Nolan? At just three years of age, Anthony Nolan was diagnosed with a rare blood disorder and his only hope was a bone marrow transplant. No-one in his immediate family was a match, and a transplant using bone marrow from an unrelated donor had never succeeded because there was no database to find matching donors. So Anthony’s mother Shirley campaigned and fundraised to create a central database. Sadly Anthony died, but his legacy is the Anthony Nolan Bone Marrow Register, the largest of its kind in the world.


Mobilising members Over the course of 2013, staff at Hornchurch Sports Centre – operated by SLM under its Everyone Active brand – began fundraising and driving awareness of the Anthony Nolan charity, asking customers to join the donor database. In a single evening during July 2013, staff encouraged 154 customers to join the


BECOMING A DONOR Beginning the journey to saving a life is easy. Just fill in a short online questionnaire – http://bit.ly/ Anthony-Nolan – and then provide a small saliva sample. If there’s a match with someone on the register, the final step is similar to giving blood.


A superhero fundraising day at Hornchurch Sports Centre in Essex Gymtopia – a place where clubs do social good


Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers. The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of various UK and overseas individuals and organisations. Read more stories and submit your own: www.Gymtopia.org


database, meaning 154 more opportunities to potentially save a life. The centre website and Facebook page are still used to continually remind customers to join the register.


What can the UK fitness sector do? A great deal. If just 6 per cent of the sector’s customers joined the Anthony Nolan Bone Marrow Register, it would instantly double in size – something that has taken 40 years to achieve. Here are four things you might consider doing:


• Living in the UK • In good health


The ideal donor is:


• Aged 16–30. Younger people make the most successful donors for blood cancer patients. Anthony Nolan is also eager to recruit more young men from black, Asian and minority ethnic backgrounds


50 Read Health Club Management online at healthclubmanagement.co.uk/digital


• Call the Anthony Nolan helpline on +44 (0)303 303 0303 and discuss how


• Send this short video link the next time you send an email to customers –


to harness your community


http://bit.ly/AnthonyNolanVideo • Run a donor recruitment event


AnthonyNolanRegister


Update: Chris found a donor match and had a transplant in October 2013. He hopes to return to work soon. ●


IN A NUTSHELL Initiative by: Everyone Active (UK)


www.everyoneactive.com Location: UK Status: Ongoing Impact: Global Gymtopia keywords: Health & Wellbeing, Medical Research Charity supported: Anthony Nolan


May 2014 © Cybertrek 2014


• Encourage customers to join the Bone Marrow Register – http://bit.ly/


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92