health club management Public Affairs Media Partner VANGUARD
MAY 2014
p66 Using heart rate-based training to increase members’ motivation
p82 New products and services to boost your functional training offering
p46 Looking beyond profit to a socially-conscious agenda READER SERVICES
53 The power of prehab Pre-exercise assessment can be used not only to prevent injury among elite athletes, but also to make health club members stick to their routines and feel looked after
58 The human touch What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication
66 The heart of the matter Heart rate-based training can motivate members to reach their goals, and with it help clubs boost member satisfaction and retention
70 Going to market As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
May 2014 © Cybertrek 2014
79 Good as new The standard of remanufactured and refurbished fitness equipment is now so high that it can give brand new equipment a run for its money. Health Club Management speaks to some satisfied customers about recent installations in their facilities
82
Fitness-kit.net special Functional zones We round up some of the latest news and product launches in the expanding area of functional training – with details from Origin Athletic, Absolute Performance, Jordan, Physical Company, GRAVITY, FitPro, Escape and Life Fitness
84 Supplier showcase We take a look at a recent Cybex installation – at Kinesis Gym and Fitness Centre in London – and a project from Legend at Inverclyde Leisure in Scotland
Digital turning pages: See Health Club Management online
healthclubmanagement.co.uk/digital
News & jobs: For jobs and news visit the Health Club Management website at
healthclubmanagement.co.uk
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Architects/Designers
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