This page contains a Flash digital edition of a book.
Real time data ensures that users are training in the right zone


training card displayed next to the bike (currently branded for cyclists, general fitness and weight management) and take themselves through a programme.


What’s new and what’s next for Wattbike? We’re beginning to expand our training programmes, working with all the leading NGBs to find the best training methods that can be applied to the bike. If people follow these programmes, they can really get phenomenal results. Our other big area of expansion


Wattbike ambassador and


Olympic and double World Track Cycling champion Joanna Rowsell


There are around seven million gym members in the UK and 13 million cyclists. That gives some idea of how clubs can grow their membership by attracting a whole new and loyal market. The Wattbike comes with its own


software called Power Cycling, which enables clubs to easily set up their own classes. This software calculates the right training zone for each cyclist, which means that you could have Bradley Wiggins in the same class as a complete novice and each would get an effective workout because they’re matched to their personal training zone. It’s also one of the very few pieces


of gym kit that can be incorporated into a HIIT class like Tabata, because resistance can be set quickly for each member and it measures the net force applied to the pedals accurately.


How can clubs ‘sell’ the Wattbike to members? We offer comprehensive training to clubs and like to include all their sales


May 2014 © Cybertrek 2014


team. It’s easy to walk past the Wattbike thinking it’s just another exercise bike. But once they know, for instance,


that it’s used extensively by top England rugby and football players who can offload their weight and use it as an effective rehab and training tool, this immediately widens its appeal. Similarly, when athlete Jessica


Ennis missed the 2008 Olympic Games through injury, her coach Toni Minichiello started to use the Wattbike as a conditioning tool. However, he soon realised he could use it to assess her leg speed and power, and so it became an integral part of her training programme right up to London 2012. When Virgin Active became sponsors


of the London Triathlon, it needed to offer members an effective means of training for a triathlon, and so Wattbike became its product of choice. We also provide marketing tools


for use in-club. If there’s no instructor on hand a member can pick up a


is technology, looking at how we can best enable the push and pull of data. The monitor is ANT+ enabled which allows users to wirelessly transfer their Wattbike session data to products and services such as Garmin, Suunto or MyZone. The next stage is looking at making our monitors wi-fi enabled, so when a person has finished their Wattbike workout they can store their data in the cloud, drawing it down again for the next workout. In April, Wattbike’s advanced


technology gained recognition at the Sports Technology Awards, where it won the award for Best Training Product and was praised by judges for its “performance indicators, real time feedback and realistic styling”. We were delighted to be recognised


in this way, but it’s also important to point out that while Wattbike is a highly scientific training tool, it’s also a very intuitive machine that, quite simply, is great fun to ride. Anyone who loves riding a bike will love riding a Wattbike.


Wattbike


TEL: 0115 945 5450 EMAIL: info@wattbike.com WEB: www.wattbike.com TWITTER: @wattbike FACEBOOK: facebook.com/wattbike


Read Health Club Management online at healthclubmanagement.co.uk/digital 45


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