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Xfit mixes functional training, gymnastics, movement and lifting


people miss class so they feel important, and good use of social media. Young intentionally limits the size


of classes so people feel special; as a result, they’re very sociable with each other, going out to breakfast together after class and suchlike. Fitness First Middle East has also managed to create a strong sense of community. “We set 12-week targets based on suggestions, and everyone works to the same goal – learning a new skill such as a handstand push-up, for example, or getting a beach body – which culminates in a beach swim and BBQ,” says Botha.


Although CrossFit is intended to cater


for all levels and ages within one class, one quick way to create a community might be to run sessions that appeal to like-minded people. Fitness First Middle East runs a mums class, for example, scheduled after the school run, and this has proved immensely popular and generated word-of-mouth referrals.


Selling fitness Since CrossFit won’t license chains, and seems keen to protect its niche status, it’s unlikely that CrossFit itself will go mass market. However, the style of


training certainly can – and is already starting to do so. If your club wants to replicate the concept, the key requirements are well-trained staff, a well thought-out environment, personal relationships with the members, and a concept that’s accessible but still has an edge – don’t dumb it right down. Creating a CrossFit-style brand


should result in better results for members and better retention for your club. However, it won’t come without a lot of work and effort on your part. The focus must be on selling fitness, not selling memberships. ●


BRING STRENGTH AND INNOVATION TO YOUR CLUB.


For more information download your TIYRTM


brochure at


www.escapefitness.com/hcmtiyr call one of our specialists on 0330 005 0015 or email sales@escapefitness.com


The new Escape Fitness TIYRTM maintains


the rawness of flipping tyres and delivers all of the original fitness challenges.


The patented design means it is unlike anything else on the market and all


your members, whether small group training sessions or individuals, will benefit from this unconventional strength training tool.


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