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CROSSFIT


CROSSFIT: NICHE OR MAINSTREAM?


CrossFit won’t license


chains, so clubs could look to brand their own offering


For those who are brave


enough to try it, CrossFit offers fantastic results


in an engaging workout that’s never the same


twice. But can it ever be a mass market concept? Kath Hudson reports


F


ounded by Greg Glassman in 2000, the CrossFit concept sets out to “prepare trainees for any physical contingency –


not only for the unknown, but for the unknowable,” according to the website. The programme incorporates high


intensity interval training, Olympic lifting, power lifting, gymnastics, calisthenics and strongman exercises (see also HCM Jan 11, p40), with CrossFit certifying trainers and licensing gyms for an annual fee. There’s a strong group focus to the


training, which is designed to build a sense of community – but at the moment it’s a community from which many of us feel excluded. The CrossFit boxes tend to be minimal and raw, the


40 Read Health Club Management online at healthclubmanagement.co.uk/digital


tone is sergeant majorish, and the website features über-fit people beasting themselves – not really the sort of friendly, accessible image that might help the UK fitness sector in its bid to draw more people into physical exercise. But does this matter? Is it reasonable


to have an element of fitness that’s reserved for those who want to dedicate a lot of time to training and have attained a higher level of fitness? Should it stay as it is and not be diluted for the mass market, or are there ways to fine-tune the concept so more people might give it a go and reap the benefits?


Going mainstream? Some don’t believe CrossFit can be translated for the mass market. Licensed


May 2014 © Cybertrek 2014


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