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HEALTH CLUB MANAGEMENT WELCOME TO


Health Club Management is IHRSA’s European Strategic Media Partner


p58 Is retention impacted by the way you choose to communicate with members?


p22 Highlights and trends from IHRSA 2014 CONTENTS


03 Editor’s letter Public health campaigns must focus not only on the science of why people should exercise, but also on the practicalities of how physical activity guidelines can be easily and enjoyably achieved, says Kate Cracknell


06 Letters Planners could encourage physical activity by creating more walkable cities, says Doug Werner, author of Abbie Gets Fit


10 News round-up £19m Everyone Active Acton opens, DC Leisure rebrands as Places for People, Healthhaus opens in Jersey, and Fitness First launches The BEAT


18 International news Premier Training teams up with Talwalkars in India, and the latest Eurobarometer report reveals falling participation rates in Europe


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21 People news Brian Thompson joins Createability as sales director, and Life Fitness boosts its public sector team


22 IHRSA update Kristen Walsh reports on the highlights from this year’s IHRSA Annual Convention & Trade Show


26 ukactive update A look at how health and wellbeing boards are faring one year on, and how the fitness and leisure sector can be more involved moving forward


30 Diary dates Are you ready for BodyPower, SIBEC UK and FLAME?


32 Everyone’s talking about... Addressing inactivity ukactive wants physical activity to rise 1 per cent a year for the next five years. Is this really achievable?


Read Health Club Management online at healthclubmanagement.co.uk/digital


34 Interview Dr Andrew Jones The MD of the newly merged Nuffield Health Wellbeing talks to Julie Cramer about expanding further into prevention and wellbeing


40 CrossFit: Niche or mainstream? CrossFit is a tough workout that gives fantastic results, but can it ever achieve mass market appeal?


46 Doing social good Does your business look beyond profit to deliver a more socially- conscious agenda? Ray Algar outlines the findings of his new report


50 Gymtopia series Step forward to save lives Ray Algar reports on an initiative that went beyond fundraising to touch on the very personal sphere of bone marrow donation


May 2014 © Cybertrek 2014


p34 Why Nuffield is placing its long-term bets on prevention and wellbeing


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