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atrix Fitness - Vulpine Team Launch 2014


Introducing the Matrix Fitness - Vulpine line-up for 2014


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platform for women to compete; offering a great experience for the riders and teams, while also contributing to a rise in awareness and popularity of women’s cycle racing. The Matrix team is also a fantastic ambassador for The Tour Rides – official mass participation events that give amateur cyclists the chance to take on a choice of challenging routes inspired by the UK’s favourite professional race, The Tour of Britain. There is no better way to engage someone in sport than letting them experience it for themselves, either as a spectator or participant, and thanks to Matrix Fitness, this is possible.”


• After three years’ riding for a JHT/Matrix Fitness sponsored team, Dani King joins ‘Team


2012


• Joanna Rowsell and Dani King win Gold for Team GB at the 2012 London Olympics.


Matrix’ – a group of elite and up-and-coming athletes who work with Matrix to inspire and motivate people to participate; whether that is for general fitness, weight loss, or winning competitions – as an official ambassador.


• A fifth stage is added to the Johnson Health Tech Grand Prix Series.


May 2014 © Cybertrek 2014 While outdoor cycling initiatives have


certainly led to notoriety for the Matrix brand, as a leading fitness equipment supplier, their credentials in the indoor market are equally revered. From their range of upright, recumbent and hybrid bikes – recently undergoing a complete overhaul to enhance ergonomics and ease-of-use – to the range of indoor cycles produced via collaboration with the Indoor Cycling Group, Matrix ensures there’s something for everyone; whether that’s a professional cyclist seeking a high intensity interval workout, or a keep-fit enthusiast keen to improve their health or lose a few pounds.


• The team has a slight name


2013


change to the Matrix Fitness Racing Academy to reflect the team’s ambitions to develop young riders.


• A revised team name: Matrix Fitness – Vulpine reflects the team’s kit sponsor.


2014


• The team is selected to participate in The Women’s Tour; one of the most anticipated events


• Matrix Fitness announces sponsorship of the ‘Best Young Rider’ jersey in the inaugural


• The Johnson Health Tech Grand Prix Series is re-launched as the Matrix Fitness


Women’s Tour. Grand Prix Series. Read Health Club Management online at healthclubmanagement.co.uk/digital 29 on the world cycling calendar for women in 2014. Further information


The Matrix Fitness Grand Prix Series: www.tourseries.co.uk/mgpseries Tour events: www.thetour.co.uk Matrix Fitness – Vulpine team web: www.onthedrops.cc


Matrix Tel: 0800 389 6078 Facebook: MatrixFitnessUK Twitter: MatrixFitnessUK Web: www.matrixfitness.co.uk


PHOTO: © 2014 AMW PHOTOGRAPHY


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