This page contains a Flash digital edition of a book.
News and jobs updated daily on Health Club Management


is IHRSA’s European Strategic Media Partner


www.healthclubmanagement.co.uk


Gary Vaynerchuck stressed that if clubs didn’t embrace social media, they’d quickly get left behind


‘archetype’ we have, and how it draws others to us and makes us irreplaceable. Best-selling author Dan Heath gave some


sage advice about decision-making in his talk, ‘Decisive: How to Make Better Choices in Life and Work’. He said we often fall into a number of predictable traps, and that the best way to avoid them is to devise a better decision- making process, which may involve asking what advice we would give our best friend. “Then, once you’ve made your decision, mark it on your calendar and review it in six months.” In his presentation, ‘The Thank You


Economy’, social media maven Gary Vaynerchuck emphasised how social media provides valuable word-of-mouth advertising and marketing for club brands; if clubs don’t embrace it, they’ll be quickly left behind as they won’t be able to attract younger members. And Luke Williams gave attendees plenty


to think about when – in his keynote talk, ‘Disrupt: Sparking Business Transformation with Innovation’ – he spoke about how the fitness industry is ripe for disruption.


Educational seminars Convention attendees also benefited from the many ideas and best practices offered at the educational sessions, workshops and special presentations. “There were so many great ideas for sales commissions, campaign ideas, new types of trial memberships, new ideas on leadership, as well as new ways of marketing,”


May 2014 © Cybertrek 2014


says Anna Rounaja, owner of Liikuntakeskus Hukka in Oulu, Finland. “I will definitely be attending again next year.” Audio (MP3) and video recordings from


dozens of IHRSA 2014 sessions are available for purchase at www.ihrsa.org/store. Titles include ‘8 Critical Steps to Selling Memberships’ with Justin Tamsett; ‘How the Health Club Industry Can Save the Affordable Care Act’ with Walter Bortz; and ‘Driving Membership Sales & Retention by Embracing Mobile Technology & Trends’ with Bryan O’Rourke, to name a few. During the 18th Annual IHRSA Financial


Panel, moderator Rick Caro, president of New York-based consultancy Management Vision, gave his signature financial headlines, pointing out that, while same-store sales and net memberships rose slightly in 2013, non- dues revenues were flat. EBIDTA margins (earnings before interest, taxes, depreciation and amortisation), which have increased slightly from 2009–2011, have not yet achieved the levels they reached in 2006–2007. Meanwhile David Logan, co-founder and


senior partner at Los Angeles consulting firm CultureSync, gave a presentation on Tribal Leadership for the Global Leadership Summit, based on his book by the same name. Logan defines a tribe as a group of between


20 and 150 people. Noting that the quality of our tribes determines how much work gets done, he said that 75 per cent of tribes in the work setting are dysfunctional.


He identified five stages of tribes:


Stage 1: Life Sucks Stage 2: My Life Sucks Stage 3: I’m Great Stage 4: We’re Great Stage 5: Life’s Great Twenty-six per cent of tribes are stuck in


the first two stages, he said, with 49 per cent in stage three, 24 per cent in stage four, and just 2 per cent in stage five. He identified a series of steps we can take to move tribes from stage


GET INTO GET ACTIVE


IHRSA rolled out its Why Get Active campaign in San Diego to show the great work clubs are doing in their communities to help more people make exercise part of their daily lives. Thousands of attendees used the hashtag #WhyGetActive on social media to share why they exercise. Additional campaign resources and


promotions will be released to IHRSA members soon. Let the world know why you get active by posting your comments to social media with #whygetactive. Feel free to send a photo of yourself explaining why you get active to ab@ihrsa.org, or upload it to the IHRSA Flickr page, in the #Whygetactive set, where you can see others from IHRSA 2014.


Read Health Club Management online at healthclubmanagement.co.uk/digital 23


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92