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IHRSA EUROPE UPDATE


IHRSA 2014 O


ver 11,000 industry professionals from over 80 countries attended this year’s IHRSA Annual Convention,


which took place in San Diego, California, US on 12–15 March. With a broad offering encompassing educational and motivational seminars, group workouts, a trade show spanning 16,720sq m (180,000sq ſt) with 372 companies representing all aspects of the health club industry, and networking and social events, IHRSA’s 33rd Annual International Convention & Trade Show was a high-energy event that celebrated fitness industry success, product and service innovation, and the sector’s commitment to increasing physical activity levels.


New product launches The opportunity to ‘kick the tyres’ of a wide range of new products and service offerings is one of the many factors that makes the IHRSA trade show so appealing. Dozens of product launches took place during the two-day event. Technogym, for example, introduced


Wellness on the Go – what it refers to as a complete ecosystem. It includes: the mywellness cloud computing platform that connects consumers, operators and trainers; Unity, the company’s Android 4-based console that features swipe-screen touch technology, virtual training, log-in access to personalised


Sally Hogshead kicked off the event with a high energy session


content, and a wide variety of entertainment options; the mywellness app that allows operators to stay in touch with their members inside and outside the club; the Prescribe App that’s designed for trainers; and the Artis and Excite equipment ranges. Precor also announced a new innovation


– an update to its Preva networked fitness system which now features Video On Demand, a menu of curated music and entertainment content. Users can select a genre-specific music


video type, a workout intensity level, and a 30- or 45-minute time period, with the system then providing a constant stream of their chosen entertainment that lasts for the duration of their workout. Cybex International unveiled its new


12-piece Eagle selectorised strength line that provides improved biomechanics and a modern aesthetic. The Eagle’s patented Dual Axis technology allows users to train in either predetermined or user-defined patterns of motion. Independent arm motion encourages symmetrical strength and development, while converging and diverging movements afford natural movement. TRX celebrated its 10th year in business


by introducing its TRX CORE membership programme, a package of products and services for TRX-certified trainers that’s designed to help them build their businesses.


IHRSA 2014 presented a broad range of educational and motivational sessions, which were well attended 22 Read Health Club Management online at healthclubmanagement.co.uk/digital


World-class speakers Each day of IHRSA 2014 offered an inspiring keynote presentation. Sally Hogshead kicked off the convention with a high-energy session. In her presentation entitled ‘How to Fascinate: From First Impressions to Lasting Value’, she pointed out that, in this highly distracted world, we have a mere nine seconds to fascinate others and connect with them. With humour, flair and research to back up her assertions, Hogshead also pointed out that it’s important to know the kind of personality


May 2014 © Cybertrek 2014


This year’s IHRSA Annual Convention & Trade Show was a showcase of fitness innovation and leadership. Kristen Walsh reports


NEWS


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